How do you build a $4 billion brand on a mission to save the world?
In this episode, Aish is joined by Hap Klopp, the founder and former CEO of The North Face, to explore how his personal values became the bedrock of this iconic global brand.
A self-described disruptive leader who "couldn't work for anybody else," Hap shares his journey from a childhood in the wilderness to pioneering an outdoor gear company with an unwavering commitment to quality and purpose.
Together, they unpack the power of bold leadership in the face of uncertainty, the strategic advantages of brand authenticity, and the crucial difference between having a job and doing a job. Hap reveals how he empowered his employees to embrace risk and failure and why, decades later, the brand's original DNA remains its greatest asset. From navigating supply chain crises to fostering a culture of innovation, Hap invites us to reflect on our own values and how they can serve as our North Star in an increasingly distracted world.
Want to learn more from Hap? Find his books and learn how you can join his Masterclass below!
Conquering the North Face: An Adventure In Leadership by Hap Klopp - Available on Amazon Books ↗
Almost by Hap Klopp and Brian Tarcy - Available on Amazon Books ↗