What does it mean to ‘go for a drink’ in 2025, and what’s at stake for those vying for a place in everyone’s glass? Gone are the days of the binary option. ‘Alcohol vs 0% beer’ has been replaced by functional beverages, ashwagandha, CBD and beyond. Today’s episode of You, Me & CPG isn’t just about the future of drinking, but by proxy it’s the future of socialising, and we couldn’t be joined by three more important guests. Laura Willoughby MBE (Club Soda Co-Founder), Imme Ergassen (Botivo ...
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What does it mean to ‘go for a drink’ in 2025, and what’s at stake for those vying for a place in everyone’s glass? Gone are the days of the binary option. ‘Alcohol vs 0% beer’ has been replaced by functional beverages, ashwagandha, CBD and beyond. Today’s episode of You, Me & CPG isn’t just about the future of drinking, but by proxy it’s the future of socialising, and we couldn’t be joined by three more important guests. Laura Willoughby MBE (Club Soda Co-Founder), Imme Ergassen (Botivo ...
'Fall In Love With Problems, Not Solutions’ - Carlsberg CMO Yves Briantais on Regaining Iconicity, Backing Bravery, and Accelerating Creative Culture #21
You, Me & CPG by Haines
48 minutes
8 months ago
'Fall In Love With Problems, Not Solutions’ - Carlsberg CMO Yves Briantais on Regaining Iconicity, Backing Bravery, and Accelerating Creative Culture #21
The playbook for today’s guest on You, Me & CPG is bold. It’s brave. It’s divisive. But above all else, it’s memorable. As Carlsberg’s CMO, Yves Briantais intends to write the culture, not follow it. The aim is to elevate the brand to icon status, and it couldn’t be in better hands… Yves draws on his extensive experience as he shares how to find the line between bold and reckless marketing, treating marketing like politics, and why imagining Carlsberg as a ‘health company’ might ensure it...
You, Me & CPG by Haines
What does it mean to ‘go for a drink’ in 2025, and what’s at stake for those vying for a place in everyone’s glass? Gone are the days of the binary option. ‘Alcohol vs 0% beer’ has been replaced by functional beverages, ashwagandha, CBD and beyond. Today’s episode of You, Me & CPG isn’t just about the future of drinking, but by proxy it’s the future of socialising, and we couldn’t be joined by three more important guests. Laura Willoughby MBE (Club Soda Co-Founder), Imme Ergassen (Botivo ...
