What does it mean to ‘go for a drink’ in 2025, and what’s at stake for those vying for a place in everyone’s glass? Gone are the days of the binary option. ‘Alcohol vs 0% beer’ has been replaced by functional beverages, ashwagandha, CBD and beyond. Today’s episode of You, Me & CPG isn’t just about the future of drinking, but by proxy it’s the future of socialising, and we couldn’t be joined by three more important guests. Laura Willoughby MBE (Club Soda Co-Founder), Imme Ergassen (Botivo ...
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What does it mean to ‘go for a drink’ in 2025, and what’s at stake for those vying for a place in everyone’s glass? Gone are the days of the binary option. ‘Alcohol vs 0% beer’ has been replaced by functional beverages, ashwagandha, CBD and beyond. Today’s episode of You, Me & CPG isn’t just about the future of drinking, but by proxy it’s the future of socialising, and we couldn’t be joined by three more important guests. Laura Willoughby MBE (Club Soda Co-Founder), Imme Ergassen (Botivo ...
How Trip Are Outselling Red Bull, Diet Coke and Heineken By Playing A Different Game #22
You, Me & CPG by Haines
52 minutes
5 months ago
How Trip Are Outselling Red Bull, Diet Coke and Heineken By Playing A Different Game #22
Calm amid the chaos is a feeling which, if it could be bottled, is a no-brainer; Olivia Ferdi has achieved exactly that with TRIP… The CBD drinks brand has previously featured in our ‘That Will Never Work’ segment of the podcast, so we just had to go beyond the label with its Founder & Co-CEO to find out why it doesn’t just work, but defies all strategic convention. Olivia joins us to lift the lid on a brand which outsells 0% beers in Dry January, is stocked in over 25,000 stores, and sho...
You, Me & CPG by Haines
What does it mean to ‘go for a drink’ in 2025, and what’s at stake for those vying for a place in everyone’s glass? Gone are the days of the binary option. ‘Alcohol vs 0% beer’ has been replaced by functional beverages, ashwagandha, CBD and beyond. Today’s episode of You, Me & CPG isn’t just about the future of drinking, but by proxy it’s the future of socialising, and we couldn’t be joined by three more important guests. Laura Willoughby MBE (Club Soda Co-Founder), Imme Ergassen (Botivo ...
