He flunked Organic Chemistry, bombed his plan to be a doctor, and traded lab coats for liquor bottles — launching a viral wine campaign before he ever knew what “brand strategy” meant. But that failure? It’s what turned Alex Strubbe into the marketing mind who believes authenticity sells better than any ad spend. At the University of Texas, Alex was chasing expectations — until life slapped him with a D-minus and an identity crisis. He pivoted to business, interned everywhere, and stumbled i...
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He flunked Organic Chemistry, bombed his plan to be a doctor, and traded lab coats for liquor bottles — launching a viral wine campaign before he ever knew what “brand strategy” meant. But that failure? It’s what turned Alex Strubbe into the marketing mind who believes authenticity sells better than any ad spend. At the University of Texas, Alex was chasing expectations — until life slapped him with a D-minus and an identity crisis. He pivoted to business, interned everywhere, and stumbled i...
Evolution, Not Revolution: The Real Secret to Growth
Young Boss with Isabelle Guarino
18 minutes
3 months ago
Evolution, Not Revolution: The Real Secret to Growth
We’ve all heard the hype about needing a world-changing, never-been-done-before idea to make it big. But what if the real secret to success isn’t revolution at all? What if it’s evolution? In this episode of Young Boss, Isabelle Guarino challenges the myth that every entrepreneur needs a genius idea to win. Instead, she breaks down why most thriving businesses grow by improving what already exists. You’ll learn how small changes lead to massive momentum, and how brands like SKIMS built billio...
Young Boss with Isabelle Guarino
He flunked Organic Chemistry, bombed his plan to be a doctor, and traded lab coats for liquor bottles — launching a viral wine campaign before he ever knew what “brand strategy” meant. But that failure? It’s what turned Alex Strubbe into the marketing mind who believes authenticity sells better than any ad spend. At the University of Texas, Alex was chasing expectations — until life slapped him with a D-minus and an identity crisis. He pivoted to business, interned everywhere, and stumbled i...
