He flunked Organic Chemistry, bombed his plan to be a doctor, and traded lab coats for liquor bottles — launching a viral wine campaign before he ever knew what “brand strategy” meant. But that failure? It’s what turned Alex Strubbe into the marketing mind who believes authenticity sells better than any ad spend. At the University of Texas, Alex was chasing expectations — until life slapped him with a D-minus and an identity crisis. He pivoted to business, interned everywhere, and stumbled i...
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He flunked Organic Chemistry, bombed his plan to be a doctor, and traded lab coats for liquor bottles — launching a viral wine campaign before he ever knew what “brand strategy” meant. But that failure? It’s what turned Alex Strubbe into the marketing mind who believes authenticity sells better than any ad spend. At the University of Texas, Alex was chasing expectations — until life slapped him with a D-minus and an identity crisis. He pivoted to business, interned everywhere, and stumbled i...
Are you ready to scale your business the right way? In this episode of the Young Boss podcast, we’re breaking down how building apps or adding software can skyrocket your business value by up to 18x. Isabelle shares practical advice, empowering stories, and actionable insights young entrepreneurs need to know before diving into tech development. Learn how to identify if your business truly needs an app, the secret to monetizing it through strategies like white labeling and subscriptions, and...
Young Boss with Isabelle Guarino
He flunked Organic Chemistry, bombed his plan to be a doctor, and traded lab coats for liquor bottles — launching a viral wine campaign before he ever knew what “brand strategy” meant. But that failure? It’s what turned Alex Strubbe into the marketing mind who believes authenticity sells better than any ad spend. At the University of Texas, Alex was chasing expectations — until life slapped him with a D-minus and an identity crisis. He pivoted to business, interned everywhere, and stumbled i...
