He flunked Organic Chemistry, bombed his plan to be a doctor, and traded lab coats for liquor bottles — launching a viral wine campaign before he ever knew what “brand strategy” meant. But that failure? It’s what turned Alex Strubbe into the marketing mind who believes authenticity sells better than any ad spend. At the University of Texas, Alex was chasing expectations — until life slapped him with a D-minus and an identity crisis. He pivoted to business, interned everywhere, and stumbled i...
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He flunked Organic Chemistry, bombed his plan to be a doctor, and traded lab coats for liquor bottles — launching a viral wine campaign before he ever knew what “brand strategy” meant. But that failure? It’s what turned Alex Strubbe into the marketing mind who believes authenticity sells better than any ad spend. At the University of Texas, Alex was chasing expectations — until life slapped him with a D-minus and an identity crisis. He pivoted to business, interned everywhere, and stumbled i...
Is your founder story costing you sales? Young entrepreneurs, it’s time to shift the focus from you to your customers. In this empowering episode of Young Boss, Isabelle Guarino breaks down why leading with your personal story could be hurting your business and how to craft messaging that drives results. Learn the four essential pillars (big idea, big benefit, big promise, and proof) that will transform how you communicate your value and connect with your audience. Packed with inspiri...
Young Boss with Isabelle Guarino
He flunked Organic Chemistry, bombed his plan to be a doctor, and traded lab coats for liquor bottles — launching a viral wine campaign before he ever knew what “brand strategy” meant. But that failure? It’s what turned Alex Strubbe into the marketing mind who believes authenticity sells better than any ad spend. At the University of Texas, Alex was chasing expectations — until life slapped him with a D-minus and an identity crisis. He pivoted to business, interned everywhere, and stumbled i...
