In this episode, Habib gets into the art (and science) of naming your business or brand. From creating catchy Instagram handles to choosing the perfect business name, we address common pitfalls, such as overthinking, that can delay your launch. Discover why your name doesn’t need to be flawless to make an impact—and why branding and consistent execution matter far more. Whether you’re brainstorming for a salon or a social media presence, we’ll guide you through practical steps to pick a name, get it legally set, and focus on what truly builds success: the work behind the name.