
🎙️ Youngest in The Yacht Club & Host Vince Serrano sits down with TV star, artist, DJ, and entrepreneur Brandon Gomes (MTV’s Siesta Key) to talk belief, hustle, and building KSG (Siesta G) Tampa Bay’s #1 dispensary, while still dropping music and rocking stages. Actionable gems for creators, founders, and anyone chasing a dream.
#Chapters
00:00 Intro to Meet Brandon Gomes
00:30 “Who is Brandon Gomes?” Mindset & mission
01:23 Sarasota roots & beach-town upbringing
02:47 Cape Verdean heritage & family story
05:36 From football to film & music (high school pivot)
07:35 OutKast spark → writing first raps
09:04 Leaping to NYC after graduation (modeling/acting)
10:01 Reality check: rent, 3 jobs, auditions
11:20 Back home → Siesta Key opportunity appears
13:17 How the show got made (Hard Rock dinner → cameras roll)
15:24 MTV calls; national promo hits fast
16:02 Five seasons on air & the highs & the pressure
16:47 When it “felt real” (Times Square, commercials)
18:04 Big lesson: build where you are; create your own wave
21:22 Segment 2 opens & staying irrationally persistent
22:46 Life on reality TV vs. scripted work
24:07 Pushing music on the show (syncs & exposure)
24:49 The money talk: what a hit show really pays
26:18 Move to Miami, big rent, then the show slows
29:24 Post-show reset: Lakeland grind, label detour, KSG idea
31:50 Naming “KSG” & brand vision
32:35 Gifts for the set (pre-rolls, gummies, vapes)
32:53 Store opens (7/1/2023) → Voted #1 in Tampa Bay
33:14 Quality over corporate & why they’re winning
33:37 Multi-hyphenate mode: DJ sets, performances, content
36:36 Why business stability fuels creative freedom
37:25 Young independent dispensary owner in a corporate game
38:21 The cannabis market massive and growing
39:08 Tallahassee trips: policy, advocacy, protecting small biz
41:04 Team of 10–11 & leading with responsibility
41:56 Advice for entertainers: love the craft, use local resources
43:21 Advice for cannabis: do it for culture, not a quick buck
43:41 Note to younger self: spend more time alone, get clear
45:18 Plugs: KSG (code BG30) & new single “Daybreak”
46:14 Closing like, comment, subscribe
🔊 What you’ll learn
How to turn hometown resources into national momentum
The real economics of reality TV vs. entrepreneurship
Launching and defending a cannabis brand in Florida
Mindset frameworks for resilience, reinvention, and scale
đź§ Connect with Brandon
IG/TikTok: @BrandonGomes • Music on all platforms (“Daybreak” out now)
KSG (Siesta G): premium flower, vapes, gummies — code BG30 at checkout
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