Punishment stops bad behaviour. Rewards start good behaviour.

It sounds simple — but it’s one of the most misunderstood ideas in management.

In this week’s episode, I dive into the psychology behind carrots and sticks — why punishment can create compliance, but never growth, and how small, genuine recognition can completely shift a team’s culture.

I also share one of my favourite tools: the chocolate fish policy — a lighthearted but powerful way to help managers recognise and encourage positive behaviour without the complexity of big rewards.

Whether you’re in HR or managing people day to day, this one’s about using the two tools every leader needs: how to stop what you don’t want, and how to grow what you do.