Predicting the weather is really hard, not least because of all those butterflies in the Amazon flapping their wings about. So an even-vaguely-right forecast is a scientific marvel and a masterclass in risk communication. And how people do and don't take it in is a similarly fascinating dive into human brains and how they deal (or don't) with uncertainty. But these days you can't talk about our changing weather without talking about our changing climate - even if (too) many people stil...
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Predicting the weather is really hard, not least because of all those butterflies in the Amazon flapping their wings about. So an even-vaguely-right forecast is a scientific marvel and a masterclass in risk communication. And how people do and don't take it in is a similarly fascinating dive into human brains and how they deal (or don't) with uncertainty. But these days you can't talk about our changing weather without talking about our changing climate - even if (too) many people stil...
A new campaign, the National Emergency Briefing, thinks (rightly) there's a climate emergency going on. They want Keir Starmer to go on TV and tell the nation, like Boris did with Covid. But would that work? Do people think about climate change the same as other types of 'emergency'? In this Micro episode I chat to climate comms guru Adam Corner about the similarities - and differences - between climate emergencies and the Covid emergency. After a snippet of my 2021 chat him, I dial him...
Your Brain On Climate
Predicting the weather is really hard, not least because of all those butterflies in the Amazon flapping their wings about. So an even-vaguely-right forecast is a scientific marvel and a masterclass in risk communication. And how people do and don't take it in is a similarly fascinating dive into human brains and how they deal (or don't) with uncertainty. But these days you can't talk about our changing weather without talking about our changing climate - even if (too) many people stil...
