Everyone out there will tell you a different reason why your content isn't working. It's the algorithm. It's your hook. It's your editing. It's you because you're just boring!
But here’s my way of seeing it... Your content could be great, and you could still be leaving money on the table if you're only speaking to one type of buyer.
In this episode, I'm breaking down the four buyer types, the psychology behind why people buy (or don't), and how to create content that actually connects with all of them.
EPISODE HIGHLIGHTS
→ The four buyer types (driver, analytical, emotional, expressive) and the specific content formats each one craves before they'll ever buy from you
→ How to stop creating content based on what you would want to hear and start speaking to the people who are actually ready to pay you
→ Why rotating content types across your feed is the key to turning passive scrollers into confident buyers
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LINKS
→ Now accepting applications for The Framework! (Ongoing Strategy Consulting)