We've all been conditioned to think that viral content + big followings = big money. But that's BS. I know insanely talented service providers with tens of thousands of followers who are barely scraping together a few thousand dollars a month.

Meanwhile, I know others who aren't even on social media who are absolutely killing it in their businesses. The math isn't mathing, and it's time we talked about why.

EPISODE HIGHLIGHTS

→ Why follower count and virality don't equal profit

→ The difference between building an audience of peers vs. customers

→ How to shift your focus from chasing attention to building trust with the right people

→ The business metrics that actually matter

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