What good is a beautiful brand if nobody gets it?
In this episode, I’m joined by brand strategist and designer Joel Sousa to break down what brand strategy is and why it needs to come before design if you want to create a brand that turns heads and converts.
We talk about why your logo is just the tip of the iceberg, how to avoid looking like every other service provider in your niche, and what it really means to build your brand from the inside out.
What we cover in this episode:
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