Strategic content doesn't have to mean you're glued to your phone 24/7 or morphing into a full-time content creator. You just need a system that works, one that lets you show up consistently without burning out or second-guessing every post.
In this episode, I'm breaking down the exact three-step framework I use for myself and my clients to create strategic, brand-led content that actually connects with your audience.
We're talking about how to pick a monthly theme, narrow it down to three core ideas, and then adapt those ideas into multiple content formats so you're never staring at a blank screen wondering what the hell to post.
EPISODE HIGHLIGHTS
→ Why three core content ideas are all you need for an entire month
→ How to turn one idea into multiple content formats so you're reaching different types of buyers
→ Why repeating your core message isn't boring
→ Real examples from my own Instagram showing how I've repurposed the same topics, captions, and ideas for years while still keeping things fresh and relevant
—
Follow me on Instagram at @pane.marketing
Subscribe to my newsletter The Content Pour-Over for your brand’s boost of content clarity every Wednesday! Interest