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Your Brand Is Showing
Marissa Pané
36 episodes
19 hours ago
Your brand is showing...so let’s make sure it’s saying the right thing. This podcast is for service providers who know their work is damn good, but still feel weird about showing up online. Each week, I’ll walk you through the strategies, mindset shifts, and content psychology that’ll help your brand feel less “winging it” and more “yep, that’s me.” Because your best-fit clients are already out there looking for someone like you—you just need to make it easier for them to find you (and hire you).
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Marketing
Business
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All content for Your Brand Is Showing is the property of Marissa Pané and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Your brand is showing...so let’s make sure it’s saying the right thing. This podcast is for service providers who know their work is damn good, but still feel weird about showing up online. Each week, I’ll walk you through the strategies, mindset shifts, and content psychology that’ll help your brand feel less “winging it” and more “yep, that’s me.” Because your best-fit clients are already out there looking for someone like you—you just need to make it easier for them to find you (and hire you).
Show more...
Marketing
Business
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How to Humanize Your Brand Through Story-Driven Video Content
Your Brand Is Showing
34 minutes 51 seconds
7 months ago
How to Humanize Your Brand Through Story-Driven Video Content

If your business's video content feels flat, forgettable, or just kind of...lame? You’re probably missing the most important ingredient: you.


In this episode, I’m joined by two-time Emmy Award-nominated Director of Photography and Producer Tom Langan to discuss why most business videos fail to make people care and how to shift from surface-level, trend-chasing content to a story-driven strategy that actually makes people care.


We talk about how to create content that feels like a person, not a pitch, why you don’t need a “crazy life” to tell great stories, and how to use your everyday experiences to build trust, connection, and a brand people actually remember.


Here’s what we cover:

  • What it actually means to humanize your brand (beyond “just showing your face”)
  • How to build emotional connection without oversharing or veering off-brand
  • The mindset shift that makes showing up on camera 10x easier
  • Simple storytelling tricks for turning everyday moments into magnetic content
  • Why chasing trends keeps your brand forgettable (and what to do instead)
  • The underrated role of video in building trust and long-term brand equity


Connect with Tom

  • Connect on LinkedIn
  • Connect on Instagram
  • Grab Tom’s book Legendeering
  • Sign up for his upcoming masterclass (Happening 5/15) on video content
Your Brand Is Showing
Your brand is showing...so let’s make sure it’s saying the right thing. This podcast is for service providers who know their work is damn good, but still feel weird about showing up online. Each week, I’ll walk you through the strategies, mindset shifts, and content psychology that’ll help your brand feel less “winging it” and more “yep, that’s me.” Because your best-fit clients are already out there looking for someone like you—you just need to make it easier for them to find you (and hire you).