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Your Brand Is Showing
Marissa Pané
36 episodes
19 hours ago
Your brand is showing...so let’s make sure it’s saying the right thing. This podcast is for service providers who know their work is damn good, but still feel weird about showing up online. Each week, I’ll walk you through the strategies, mindset shifts, and content psychology that’ll help your brand feel less “winging it” and more “yep, that’s me.” Because your best-fit clients are already out there looking for someone like you—you just need to make it easier for them to find you (and hire you).
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Marketing
Business
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All content for Your Brand Is Showing is the property of Marissa Pané and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Your brand is showing...so let’s make sure it’s saying the right thing. This podcast is for service providers who know their work is damn good, but still feel weird about showing up online. Each week, I’ll walk you through the strategies, mindset shifts, and content psychology that’ll help your brand feel less “winging it” and more “yep, that’s me.” Because your best-fit clients are already out there looking for someone like you—you just need to make it easier for them to find you (and hire you).
Show more...
Marketing
Business
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Is Your Inquiry Process Costing You Clients?
Your Brand Is Showing
18 minutes 16 seconds
2 months ago
Is Your Inquiry Process Costing You Clients?

I'm currently in full wedding planning mode, which means I'm hiring more service providers at once than I probably ever will again. And holy shit, the number of businesses that went from "maybe" to "hard no" because of their clunky inquiry process is honestly shocking.

These weren't visibility problems. I found these people on Instagram, loved their work, and was ready to throw my money at them. But then I'd hit roadblock after roadblock trying to actually work with them. If just trying to talk to you feels like a nightmare, what's it gonna be like to actually be your client? So let's talk about the inquiry process mistakes that are probably costing you dream clients without you even realizing it.


EPISODE HIGHLIGHTS:

→ Why asking "what's your budget?" in a blank text box is making potential clients freeze and bounce

→ The psychology behind why people translate confusion into risk

→ How to set price anchors that help leads self-select

→ Why your discovery call should be doing the heavy lifting, not your inquiry form


—

Follow me on Instagram at @pane.marketing

Subscribe to my newsletter The Content Pour-Over for your brand’s boost of content clarity every Wednesday!

Your Brand Is Showing
Your brand is showing...so let’s make sure it’s saying the right thing. This podcast is for service providers who know their work is damn good, but still feel weird about showing up online. Each week, I’ll walk you through the strategies, mindset shifts, and content psychology that’ll help your brand feel less “winging it” and more “yep, that’s me.” Because your best-fit clients are already out there looking for someone like you—you just need to make it easier for them to find you (and hire you).