There’s no doubt referrals feel amazing. They're proof you're good at what you do, and there's nothing quite like hearing "so and so recommended you" in your inbox. But if referrals are your only game plan for growth, you're basically outsourcing your pipeline to luck.

And that's a problem.

I hear this all the time from clients who come to me when the referrals slow down or when they realize the referrals they're getting aren't actually the clients they want to work with.

In this episode, I'm breaking down why referrals alone won't get you where you want to be, the psychology behind borrowed trust versus earned trust, and what needs to shift if you want to build a brand that attracts aligned clients, regardless of whether your name gets passed around or not.

EPISODE HIGHLIGHTS:

→ The difference between borrowed trust (referrals) and earned trust (your brand doing the work)

→ Why referrals don't filter for fit, and how that keeps you stuck with "pays the bills" clients instead of dream clients

→ The cost of invisibility: what happens when people try to Google you and find… nothing

→ How to use content and your brand as a magnet so your pipeline is always full

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Mentioned in this episode:

→ The Groundwork - 1:1 Brand Strategy Intensive