You spent hours building something you're genuinely proud of and then you release it into the world, expecting your audience to eat it up. Instead? Crickets.
Before you decide to burn the whole thing down and convince yourself no one wants what you're selling, pause. The problem probably isn't your offer. It's how you marketed it.
In this episode, I'm breaking down the five questions you need to ask before you throw your offer in the trash, plus what to do when the real issue is visibility, messaging, or positioning, not the actual thing you built.
EPISODE HIGHLIGHTS
→ The difference between announcing your offer and actually marketing it
→ What to track when people engage but don't buy, and how to spot whether it's a messaging issue or a visibility problem
→ Why confused people don't convert, and how corporate buzzwords are killing your sales
→ Why consumers need a minimum of seven brand interactions before they'll buy, and what that means for your content strategy
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LINKS
→ Google Insights: The clock is ticking: 3 urgent actions to capture ready-to-buy holiday shoppers
→ Google Insights: Holiday shopping: Unlocking the modern consumer’s new value equation