On today's episode of 'Your Business Greatness,' host Simone Sloan, Executive Strategist, Founder, and Executive Coach at "Your Choice Coach," speaks with Kitty Hart, VP of Client Brand Experience at Heroic Productions. Kitty talks about the challenges and trends Heroic Productions is noticing in the current business climate following the COVID-19 pandemic. Kitty talks about a major beauty brand they worked with last year and describes it as one of the most vibrant and fun events they have produced in their twenty-year history.

1. Kitty defines an experience as an interaction, which can be positive, neutral, or negative. Identifying key moments that leave an impression is crucial for businesses to understand and improve their customer interactions.
2. Regarding diversity and inclusion, Kitty mentions that when bidding on large projects that go through procurement, they are increasingly asked questions about their diversity, equity, and inclusion mission.
3. Simone Sloan and Kitty Hart, discuss various aspects of brand storytelling and creating exceptional experiences for businesses.
   

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