This is a Book Review of Gary Vaynerchuck’s Jab, Jab, Jab, Right Hook If you want to or need to learn more about social media and how it applies to marketing and business this is a must read. I know a little about advertising and marketing online but this book took my knowledge to a new level. He gives you his insights as to how to use social media and how each plat form is different. The book includes actual examples of ads on the different platforms as well as how to use each platform. And he points out how we should all keep up with the latest and greatest. With over 80 detailed case studies from Facebook, Twitter, Instagram & Pinterest – this book is a learning material for those who are marketing their businesses online, with social media being the best tool at this point in time. Below are some of the best lines from the book. Jab—the one conversation, one engagement at a time that slowly but authentically builds relationships between brands and customers—the  78 but because it embraced authenticity and “realness.” And maybe I needed to make sure that my clients and others who turned to me for advice were doing the same.  106 I’d spent the majority of my time and effort over the years emphasizing the importance of the long view, and teaching people how to communicate in such a way that would develop authentic and active customer relationships.  108 No matter who you are or what kind of company or organization you work for, your number-one job is to tell your story to the consumer wherever they are, and preferably at the moment they are deciding to make a purchase.  131 Consider this book a training camp to prepare you to storytell on today’s most important social media sites.  140 But the secret sauce remains the same: The incredible brand awareness and bottom-line profits achievable through social media marketing require hustle, heart, sincerity, constant engagement, long-term commitment, and most of all, artful and strategic storytelling. Don’t ever forget it, no matter what you learn here.*  150 Where’s your phone? In your back pocket? On the table in front of you? In your hands because you’re using it to read this book? It’s probably somewhere within easy reach, unless you’re one of those people who are constantly misplacing their phones and my question has you rummaging through the laundry basket again or checking under your car seat.  155 HOW SOCIAL BLENDED INTO DIGITAL  183 In fact, adding a social layer to any platform immediately increases its effectiveness.  191 every social media platform has its own language. Yet most of you haven’t bothered to learn it. Most big companies haven’t put in the financial resources, and most small businesses and celebrities aren’t putting in the time.  226   • Delete this highlight HOW STORYTELLING IS LIKE BOXING  235 Jabs are the lightweight pieces of content that benefit your customers by making them laugh, snicker, ponder, play a game, feel appreciated, or escape; right hooks are calls to action that benefit your businesses.  246