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Your Future Biz
Mandy McEwen, Lindsay Rios
9 episodes
21 hours ago
Your Future Biz is for founders who want a business that actually works. Not in theory. Not in a hype thread. In the real world. Mandy McEwen and Lindsay Rios break down the moves most entrepreneurs skip. Validating your ideas. Getting brutally clear on your ICP. Tightening your message. Mapping the buyer journey. Building trust that actually turns into revenue. It’s straight talk from two women with 15+ years each in digital, sales, and marketing. Real strategy. Real examples. A little chaos. And the occasional AI shortcut to keep you sane. If you want clarity, stronger systems, and a GTM foundation that doesn’t crumble the second you scale. You’re in the right place.
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Entrepreneurship
Business,
Marketing
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All content for Your Future Biz is the property of Mandy McEwen, Lindsay Rios and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Your Future Biz is for founders who want a business that actually works. Not in theory. Not in a hype thread. In the real world. Mandy McEwen and Lindsay Rios break down the moves most entrepreneurs skip. Validating your ideas. Getting brutally clear on your ICP. Tightening your message. Mapping the buyer journey. Building trust that actually turns into revenue. It’s straight talk from two women with 15+ years each in digital, sales, and marketing. Real strategy. Real examples. A little chaos. And the occasional AI shortcut to keep you sane. If you want clarity, stronger systems, and a GTM foundation that doesn’t crumble the second you scale. You’re in the right place.
Show more...
Entrepreneurship
Business,
Marketing
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1. Idea to Impact – Are You Solving a Real Problem?
Your Future Biz
12 minutes
1 month ago
1. Idea to Impact – Are You Solving a Real Problem?

Welcome to Your Future Biz Unfiltered!

If you’re tired of bro pods, poopy pipelines, and founders pitching you like they’re auditioning for The Bachelor, buckle up.

How to Validate Real Problems Before You Build Anything


In this episode of Your Future Biz, Unfiltered, Mandy and Lindsay dive into the uncomfortable truth behind early ideas. They break down why “cool concept” energy is useless without real validation and how to run conversations that tell you whether your idea has actual legs.


This episode walks you through the full validation process. You learn what separates real demand from polite noise, how to structure calls that uncover real problems, and how to spot the patterns that guide your next move. It’s clarity before building, not clarity after the damage is done.


Key Takeaways

• Ideas are assumptions. Validation turns them into evidence.
 • You need 100 real conversations, not opinions.
 • Urgency shows up in details, not enthusiasm.
 • Patterns, not compliments, determine your direction.
 • If your problem statement is fuzzy, your offer will be too.
 • Validation is decision making, not data collection.


You don’t need a perfect idea. You need proof that the problem is real. Once you prove the problem exists, you need to know whose problem it really is. That’s where Episode 2 takes you.

Join us inside The Next Wave and build an authentic personal brand at scale with AI. You get our tools, our playbooks, and our coaching to sound like the real you.
→
wavemakers.ai

Your Future Biz, Unfiltered is a podcast by Luminetics.io, your partner in AI-powered LinkedIn and GTM strategy for B2B founders and teams.

Your Future Biz
Your Future Biz is for founders who want a business that actually works. Not in theory. Not in a hype thread. In the real world. Mandy McEwen and Lindsay Rios break down the moves most entrepreneurs skip. Validating your ideas. Getting brutally clear on your ICP. Tightening your message. Mapping the buyer journey. Building trust that actually turns into revenue. It’s straight talk from two women with 15+ years each in digital, sales, and marketing. Real strategy. Real examples. A little chaos. And the occasional AI shortcut to keep you sane. If you want clarity, stronger systems, and a GTM foundation that doesn’t crumble the second you scale. You’re in the right place.