The ICP Episode That Removes 90 Percent of Your Guessing

The last episode focused on nailing down how to validate real problems, which brings us to Episode 2, where we get clear on who actually has those problems. In this episode of Your Future Biz, Unfiltered, Mandy and Lindsay dive into ICP mistakes that derail entire businesses. They show you why broad targeting kills traction and how to narrow your buyer until your message finally lands.

You get a practical breakdown of what a real ICP looks like and how to identify yours based on behavior, context, and actual traction. Narrowing your audience creates clarity, removes guessing, and makes every part of your GTM easier.

Key Takeaways

• If your ICP is a category, you don’t have one.
• Your best ICP is the one already acting like a buyer.
• Narrowing increases conversion, not risk.
• Clear ICP equals clear messaging.
• You can evolve your ICP later, but you need one now.
• Broad ICP leads to broad content, weak trust, and a slow pipeline.

Your business gets easier the second you stop selling to “everyone.” Now that you know who you’re selling to, the next step is deciding what you’re promising them. Episode 3 breaks it down.

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Your Future Biz, Unfiltered is a podcast by Luminetics.io, your partner in AI-powered LinkedIn and GTM strategy for B2B founders and teams.