4. Set Goals That Actually Matter

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Your Future Biz

Mandy McEwen, Lindsay Rios

9 episodes

19 hours ago

Your Future Biz is for founders who want a business that actually works. Not in theory. Not in a hype thread. In the real world. Mandy McEwen and Lindsay Rios break down the moves most entrepreneurs skip. Validating your ideas. Getting brutally clear on your ICP. Tightening your message. Mapping the buyer journey. Building trust that actually turns into revenue. It’s straight talk from two women with 15+ years each in digital, sales, and marketing. Real strategy. Real examples. A little chaos. And the occasional AI shortcut to keep you sane. If you want clarity, stronger systems, and a GTM foundation that doesn’t crumble the second you scale. You’re in the right place.

All content for Your Future Biz is the property of Mandy McEwen, Lindsay Rios and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business,

Marketing

4. Set Goals That Actually Matter

Your Future Biz

17 minutes

1 month ago

4. Set Goals That Actually Matter

Do you set goals that look impressive on paper but do nothing for the business?
Followers aren’t customers.
Impressions aren’t pipeline.
And 25 “opportunities” mean absolutely nothing if your conversion rate is poopy.
Yes, poopy. Lindsay’s word.

Your value prop defines the path. Episode 4 is where you turn that path into measurable, realistic goals. In this episode of Your Future Biz, Unfiltered, Mandy and Lindsay dig into why most goals collapse by Q1 and how to build goals that survive reality, breaking down the difference between ambition and operational clarity.

You'll learn how to set goals based on math, capacity, and systems instead of wishful thinking. We explain how to create activity goals that drive momentum and outcome goals that keep you grounded in what moves the business forward.

Key Takeaways

• Revenue is the outcome, not the plan.
• Your goals must match your available time and resources.
• Systems make progress predictable.
• Activity goals beat motivational goals.
• You can’t measure vibes or hope.
• Fewer goals lead to cleaner execution.

Goals only matter if they change what you do tomorrow. Strip out the noise, pick the numbers that count, and build the system that keeps you honest.

Now that your goals aren’t a chaotic mess, it’s time to build an audience that actually wants what you sell → Head on over to Episode 5 to Find your People.

If you want to grow your presence and pipeline with AI while still sounding 100 percent like you, come join us inside The Next Wave → wavemakers.ai

Your Future Biz, Unfiltered is a podcast by Luminetics.io, your partner in AI-powered LinkedIn and GTM strategy for B2B founders and teams.