5. Finding Your People

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Your Future Biz

Mandy McEwen, Lindsay Rios

9 episodes

21 hours ago

Your Future Biz is for founders who want a business that actually works. Not in theory. Not in a hype thread. In the real world. Mandy McEwen and Lindsay Rios break down the moves most entrepreneurs skip. Validating your ideas. Getting brutally clear on your ICP. Tightening your message. Mapping the buyer journey. Building trust that actually turns into revenue. It’s straight talk from two women with 15+ years each in digital, sales, and marketing. Real strategy. Real examples. A little chaos. And the occasional AI shortcut to keep you sane. If you want clarity, stronger systems, and a GTM foundation that doesn’t crumble the second you scale. You’re in the right place.

All content for Your Future Biz is the property of Mandy McEwen, Lindsay Rios and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business,

Marketing

5. Finding Your People

Your Future Biz

20 minutes

1 month ago

5. Finding Your People

Does “finding your people” mean posting more?
No, it doesn’t.
It means getting brutally honest about who actually wants what you sell.
And who doesn’t.

Episode 4 grounded your goals. Episode 5 helps you find the people those goals depend on. In this episode of Your Future Biz, Unfiltered, Mandy and Lindsay explain why most early content dies in the void. You’re talking to everyone. And everyone is ignoring you.
What does audience building really look like when you care about revenue instead of reach? You'll learn how relevance beats algorithm games, how trust compounds through consistency, and how to show up where your buyers already spend time.

Key Takeaways

• You find your audience through patterns, not platforms.
• Relevance matters more than visibility.
• Trust grows from repeated behavior.
• Speak to one specific person.
• Being known matters more than being seen.
• Conversations drive growth, not impressions.

By the end, you’ll know how to find the humans who get you. Need you. And want to hear from you again tomorrow.

If you want to grow your presence and pipeline with AI while still sounding 100 percent like you, come join us inside The Next Wave → wavemakers.ai

Your Future Biz, Unfiltered is a podcast by Luminetics.io, your partner in AI-powered LinkedIn and GTM strategy for B2B founders and teams.