6. Making Friends with Industry Influencers

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Your Future Biz

Mandy McEwen, Lindsay Rios

9 episodes

21 hours ago

Your Future Biz is for founders who want a business that actually works. Not in theory. Not in a hype thread. In the real world. Mandy McEwen and Lindsay Rios break down the moves most entrepreneurs skip. Validating your ideas. Getting brutally clear on your ICP. Tightening your message. Mapping the buyer journey. Building trust that actually turns into revenue. It’s straight talk from two women with 15+ years each in digital, sales, and marketing. Real strategy. Real examples. A little chaos. And the occasional AI shortcut to keep you sane. If you want clarity, stronger systems, and a GTM foundation that doesn’t crumble the second you scale. You’re in the right place.

All content for Your Future Biz is the property of Mandy McEwen, Lindsay Rios and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business,

Marketing

6. Making Friends with Industry Influencers

Your Future Biz

16 minutes

2 weeks ago

6. Making Friends with Industry Influencers

Last episode, you figured out who your people are. Once you know that, the next question is simple. Who do they pay attention to? That’s where Episode 6 picks up.

In this episode of Your Future Biz, Unfiltered, we get into a part of GTM that changes everything once you finally start doing it. You’re not just reaching buyers. You’re stepping into the circles that shape how those buyers think. We'll show you how to build relationships inside those circles without being awkward, transactional, or trying too hard.

This conversation breaks down how real industry relationships are formed, why most founders get this wrong, and how to show up in a way that makes you someone people genuinely want in their orbit. You learn how to identify the voices, creators, and operators who influence your buyers and how to connect with them through presence, contribution, and consistency, not pitches or favors.

We walk through what it looks like to show up in their world without being annoying, how to be memorable without being loud, and how to build credibility inside communities that already hold trust with your market. This isn’t networking. It’s ecosystem building.

Key Takeaways

• Influence is borrowed before it’s earned.
• Industry friends are built through repeated presence, not one clever DM.
• Consistency matters more than perfectly crafted outreach.
• Your buyers trust the people who shape their thinking. Show up there.
• Value lands hardest when there’s no ask attached.
• Real credibility grows from patterns, not moments.

Your industry already has the trust you’re trying to earn. Step inside those rooms, contribute something useful, and let time do the heavy lifting.

And once you’re plugged into the right circles, the next step is understanding exactly how your buyers move from “curious” to “ready.” Episode 7 will break down that entire journey so your content, outreach, and relationships all pull in the same direction.

If you want to grow your presence and pipeline with AI while still sounding 100 percent like you, come join us inside The Next Wave → wavemakers.ai

Your Future Biz, Unfiltered is a podcast by Luminetics.io, your partner in AI-powered LinkedIn and GTM strategy for B2B founders and teams.