8. It's not the Message - It's the Mindset

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Your Future Biz

Mandy McEwen, Lindsay Rios

9 episodes

21 hours ago

Your Future Biz is for founders who want a business that actually works. Not in theory. Not in a hype thread. In the real world. Mandy McEwen and Lindsay Rios break down the moves most entrepreneurs skip. Validating your ideas. Getting brutally clear on your ICP. Tightening your message. Mapping the buyer journey. Building trust that actually turns into revenue. It’s straight talk from two women with 15+ years each in digital, sales, and marketing. Real strategy. Real examples. A little chaos. And the occasional AI shortcut to keep you sane. If you want clarity, stronger systems, and a GTM foundation that doesn’t crumble the second you scale. You’re in the right place.

All content for Your Future Biz is the property of Mandy McEwen, Lindsay Rios and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business,

Marketing

8. It's not the Message - It's the Mindset

Your Future Biz

28 minutes

4 days ago

8. It's not the Message - It's the Mindset

Why Your Energy Determines Whether Any GTM Strategy Works

In this episode of Your Future Biz, we talk about the one variable that quietly determines whether all your strategy, tools, and playbooks actually work. Mindset. Because people don’t just respond to what you say. They respond to how you show up.

The last episode was about mapping the buyer journey, so you stop guessing and start guiding. Episode 8 zooms in on the internal side of that same equation. How you think, react, and show up is what determines whether that journey actually converts.

This episode breaks down why mindset is not a “nice to have” but a core business skill. You learn how energy shows up in DMs, sales conversations, leadership decisions, and team dynamics, often before words even land. Two people can say the same thing and get wildly different results. Mindset is the difference.

We talk about desperation versus confidence, how fear sneaks into GTM execution, and why chasing outcomes creates resistance. You’ll hear real stories from sales, leadership, and entrepreneurship that show how mindset impacts performance long before strategy fails.

This episode also goes deeper than customer facing work. We cover how a leader’s mindset directly shapes team performance, decision making, and culture. If your energy is chaotic, your team feels it. If your mindset is grounded, your business moves faster and with less friction.

Finally, we walk through practical ways to build mental resilience without turning your business into a vision board. From planning for worst case scenarios to celebrating small wins, this is about sustainable momentum, not toxic positivity.

Key Takeaways

• Mindset determines how your strategy is received.
• Buyers and teams respond to energy before words.
• Desperation creates resistance. Confidence builds trust.
• You cannot out execute a broken mindset.
• Leadership energy sets the tone for the entire organization.
• Planning for worst case scenarios reduces fear and improves decision making.
• Celebrating small wins builds long term resilience.

When your mindset is off, nothing else sticks. Fix that first, and everything else compounds faster.

If you want to grow your presence and pipeline with AI while still sounding 100 percent like you, come join us inside The Next Wave → wavemakers.ai

Your Future Biz is a podcast by Luminetics.io, your partner in AI-powered LinkedIn and GTM strategy for B2B founders and teams.