Welcome to Your Future Biz, Unfiltered. In this intro episode, we explain why we created this podcast and who it’s for. We’re tired of watching founders and GTM teams get stuck between outdated tactics on one side and shiny AI tools on the other, with zero strategy holding it all together.
This isn’t a podcast about hacks, bro sales culture, or pitch slapping people into submission. It’s about getting the fundamentals right first. Strategy. Messaging. ICP clarity. Trust. Then, using AI the right way to scale what already works. Every episode in this show follows the customer journey, one go to market move at a time, in 15 minutes or less.
What This Podcast Covers
We walk you through exactly how this show is structured and what you can expect across the season. We start at the very beginning, validating ideas, finding product market fit, defining your ICP, and building trust. Then we move into pipeline, outbound, retention, and sustainable growth.
We also talk openly about mindset, social selling, and modern buyer behavior, because those things affect everything. Every episode ends with a tactical takeaway you can actually use between calls, on a walk, or while making another cup of coffee.
Why You Should Trust Us
We also take time in this episode to share who we are and why we’re qualified to talk about this stuff.
Mandy walks through her journey from sales into building a 15 year marketing agency, working across SEO, PPC, content, and eventually focusing on LinkedIn and social selling for B2B teams.
Lindsay shares her path from retail sales into tech startups, leadership roles across sales and customer success, and eventually building Go To Market Done Right as a fractional CRO.
Between the two of us, we’ve spent decades inside every part of the go to market motion. Early stage chaos. Scaling systems. Broken pipelines. Clean ones. We’ve seen it all and lived it.
How AI Fits In
AI is a core part of this show, but not in a hype driven way. We believe AI only works when it’s grounded in strong fundamentals. Tools don’t fix bad strategy. They just expose it faster.
We also introduce The Next Wave, our AI powered membership where we’ve packaged our GTM frameworks, playbooks, and custom AI tools to help you build a personal brand and pipeline that actually sound like you, not a corporate robot.
Key Takeaways
• Fundamentals still matter, even with AI
• Strategy beats tools every time
• GTM should follow the customer journey, not random tactics
• AI amplifies clarity, it doesn’t create it
• Sustainable growth is built on trust, not pressure
• Every episode gives you one move you can actually apply
What’s Coming Next
We kick off the full journey in the next episode by tackling the very first GTM problem, validating your business idea before you build anything. This series is designed to be listened to in order, because every episode builds on the last.
Join us inside The Next Wave and build an authentic personal brand at scale with AI. You get our tools, our playbooks, and our coaching to sound like the real you.
→ wavemakers.ai
Your Future Biz is a podcast by Luminetics.io, your partner in AI-powered LinkedIn and GTM strategy for B2B founders and teams.