This week we’re talking about cravings why they’re not proof you’re “weak”, but messages from your body and brain you can actually work with.

Here’s what you’re getting:

• Why cravings are not a lack of willpower

• The difference between physical hunger and emotional cravings

• How under-eating and “being good all day” backfire at night

• Habit loops, environment and why this is really a systems problem

• “Surfing the urge” instead of giving in straight away

• How to honour cravings and still make progress with fat loss

• Simple, realistic tweaks to feel more in control around food

A wee pro tip from the episode:
You don’t have to fight every craving, but you don’t have to obey it either.
Give yourself 10–20 minutes to pause, change your environment (walk, shower, tidy, read) and see if the urge passes. Most cravings are just waves – if you ride them, they crash on their own.

Thanks so much for tuning into today’s episode! If you loved it (or even just had a few aha moments), make sure to hit follow so you never miss an episodeIf you’re listening right now, screenshot this episode, share it on your stories and tag me ⁠⁠@heather.moffat.fitness⁠⁠ I love seeing who’s tuning in and I always share them back ❤️

Want to go a step further and start coaching with me?

Here’s where you can find me and get involved:1:1 Coaching: Ready to stop feeling average and like life is passing you by? ⁠⁠Click here⁠⁠

Built By Her: Your step-by-step guide to getting strong, toned and confident in the gym ⁠⁠Click here ⁠⁠

Lift & Go: Short, powerful sessions for busy women who want results that stick ⁠⁠Click here⁠⁠

And if you’re stocking up on your supps don’t forget my ⁠⁠Applied Nutrition⁠⁠ discount code: [HMFIT] for a wee saving.

Thanks again for being part of this journey, now go take what you’ve learned today and SMASH the day!