Create, Innovate, Elevate-Breathe New Life into Your Marketing: Matt Bailey

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Your Message Received!

John Duffin

172 episodes

4 days ago

WELCOME! The purpose & intention of each episode is to have authentic conversations with business leaders who have personal success stories to share. Guests are selected from a number of business categories-Broadcast Media Sales, Real Estate, Entrepreneurs, Voiceover, Tech, etc. The key driving point, with each conversation, is finding the key elements (circumstances, techniques, etc.) which caused them to speak more authentically. In business, and in life, the more authentically that you speak-the more you'll engage your audience. The more authentically you engage- the more you'll succeed.

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Create, Innovate, Elevate-Breathe New Life into Your Marketing: Matt Bailey

Your Message Received!

52 minutes 8 seconds

2 weeks ago

Create, Innovate, Elevate-Breathe New Life into Your Marketing: Matt Bailey

In this episode of 'Your Message Received,' host John Duffin welcomes digital marketing expert Matt Bailey. Matt shares his journey and insights on maintaining fresh and engaging presentations, overcoming imposter syndrome, and understanding the fundamentals of marketing strategy.

As you watch and listen to this episode, you’ll quickly realize that Matt Bailey walks the walk. Matt, who has delivered over 1,500 keynote speeches, explains the importance of reading the room and adapting presentations. We also discuss the necessity of cohesion between sales and marketing, the impact of global business cultures, and the significance of continual learning and skill development.

There’s an ease to Matt, who makes self-improvement seem easy. But make no mistake, Matt means business. Matt Bailey’s company, SiteLogic, is geared towards developing the next generation of digital marketing leaders. I’m especially impressed by Matt’s global expertise, and we delve into the importance of understanding culture on a worldwide scale.

Matt's engaging anecdotes, including teaching Google employees and his beekeeping hobby, add a personal touch to the conversation. Tune in for a wealth of knowledge on digital marketing, public speaking, and effective business strategies. When you want to learn more about Matt Bailey, grab a “good cup of Joe” and check out these links.

https://www.sitelogicmarketing.com/

https://www.linkedin.com/in/mattbaileysitelogic/

00:00 Introduction to the Presentation

01:05 Welcome to Your Message Received Podcast

02:51 Keeping Presentations Fresh and Engaging

07:20 Overcoming Imposter Syndrome

10:22 Early Days in Digital Marketing

12:38 Building a Website in the 90s

16:14 Combining Creativity and Analytics

18:04 The Importance of Clear Communication

22:49 Encouraging Confidence in Public Speaking

25:10 The Importance of Transferable Skills

25:58 Matt's Teaching Experience

26:33 Marketers Failing at Fundamentals

27:20 The Role of Strategy in Marketing

27:54 Teaching Marketing Fundamentals

29:32 The Importance of Analytics in Marketing

34:45 Sales and Marketing Synergy

39:09 Global Business Insights

44:35 Beekeeping and Personal Insights

46:39 Final Thoughts and Advice