Is hip-hop the driving force behind Black business and economic mobility? What can we glean from its innovative strategies and enterprising spirit? And how do the creative economies hip-hop has brokered affect California’s racially diverse and rapidly changing communities?
Tara DeVeaux is a brand marketer influenced by hip-hop culture and Detavio Samuels is a media executive for youth culture storytelling. They discuss hip-hop’s impact on the economy with Robeson Taj Frazier, director of the USC Annenberg Institute for Difference and Empowerment in the Arts, during the opening night of CA FWD’s 2025 California Economic Summit.
This program was co-presented by Zócalo Public Square, ASU, and California Forward (CA FWD) in partnership with Stocktonia.
Part of Zócalo’s series "California 175 — What Connects California?"
Timestamps:
00:00 - Intros
04:23 - Panel: Robeson Taj Frazier, Tara DeVeaux, Detavio Frazier
Visit www.zocalopublicsquare.org/ for more programs and essays in the series.
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Is hip-hop the driving force behind Black business and economic mobility? What can we glean from its innovative strategies and enterprising spirit? And how do the creative economies hip-hop has brokered affect California’s racially diverse and rapidly changing communities?
Tara DeVeaux is a brand marketer influenced by hip-hop culture and Detavio Samuels is a media executive for youth culture storytelling. They discuss hip-hop’s impact on the economy with Robeson Taj Frazier, director of the USC Annenberg Institute for Difference and Empowerment in the Arts, during the opening night of CA FWD’s 2025 California Economic Summit.
This program was co-presented by Zócalo Public Square, ASU, and California Forward (CA FWD) in partnership with Stocktonia.
Part of Zócalo’s series "California 175 — What Connects California?"
Timestamps:
00:00 - Intros
04:23 - Panel: Robeson Taj Frazier, Tara DeVeaux, Detavio Frazier
Visit www.zocalopublicsquare.org/ for more programs and essays in the series.
Follow Zócalo on X: x.com/thepublicsquare
Instagram: www.instagram.com/thepublicsquare/
Facebook: www.facebook.com/zocalopublicsquare
LinkedIn: www.linkedin.com/company/z-calo-public-square/
Zócalo Public Square presents two back-to-back panels moderated by Zócalo’s California columnist Joe Mathews to ask: How exceptional do we want California to be?
The first panel features expert voices in fields shaping California’s identity: business advocate and public affairs specialist Brooke Armour Spiegel, Caltech astrophysicist Konstantin Batygin, and immigrant rights advocate Yliana Johansen-Méndez.
The second panel features youth leaders who are inheriting the state: trans rights organizer, budget advocacy and policy expert Michaé De La Cuadra, community organizer and housing justice advocate Aidan Lin-Tostado, and Tongva, Chumash, and Xicano artist and environmental advocate Isaac Michael Ybarra.
This program is presented with generous support from Latino Community Foundation, the Karsh Family Foundation, and Snap Foundation.
Timestamps:
00:00:00 - Intros
00:03:18 - Panel 1 (Expert Voices): Brooke Armour Spiegel, Konstantin Batygin, Yliana Johansen-Méndez
00:43:02 - Panel 2 (Youth Leaders): Michaé De La Cuadra, Aidan Lin-Tostado, Isaac Michael Ybarra
Visit www.zocalopublicsquare.org/ for more programs and essays in the series.
Follow Zócalo on X: x.com/thepublicsquare
Instagram: www.instagram.com/thepublicsquare/
Facebook: www.facebook.com/zocalopublicsquare
LinkedIn: www.linkedin.com/company/z-calo-public-square/
Zócalo Public Square
Is hip-hop the driving force behind Black business and economic mobility? What can we glean from its innovative strategies and enterprising spirit? And how do the creative economies hip-hop has brokered affect California’s racially diverse and rapidly changing communities?
Tara DeVeaux is a brand marketer influenced by hip-hop culture and Detavio Samuels is a media executive for youth culture storytelling. They discuss hip-hop’s impact on the economy with Robeson Taj Frazier, director of the USC Annenberg Institute for Difference and Empowerment in the Arts, during the opening night of CA FWD’s 2025 California Economic Summit.
This program was co-presented by Zócalo Public Square, ASU, and California Forward (CA FWD) in partnership with Stocktonia.
Part of Zócalo’s series "California 175 — What Connects California?"
Timestamps:
00:00 - Intros
04:23 - Panel: Robeson Taj Frazier, Tara DeVeaux, Detavio Frazier
Visit www.zocalopublicsquare.org/ for more programs and essays in the series.
Follow Zócalo on X: x.com/thepublicsquare
Instagram: www.instagram.com/thepublicsquare/
Facebook: www.facebook.com/zocalopublicsquare
LinkedIn: www.linkedin.com/company/z-calo-public-square/
