Small business owners — we need to talk about the biggest lie most entrepreneurs believe:that more new customers is the only path to growth.Here’s the truth no one tells you:Chasing new customers is the fastest way to burn out…while ignoring the people who already said YES is the fastest way to go broke.This episode breaks down why small business owners lose 60–70% of customers without even realizing it — and how to build a simple, zero-cost retention system that turns past buyers into lifelong supporters.We’re diving into:• How customer retention quietly becomes your most profitable channel• Why chasing new leads keeps you in constant panic mode• The after-sale system every small business needs• How to build a loyalty loop that actually makes people come back• The referral script that doesn’t make you sound like a desperate MLM cousin• And the weekly Retention Challenge that brings back real money fastIf you want predictable revenue, lower stress, and customers who stick around, this episode will change how you think about marketing forever.👋 I’m Chris Beecham, founder of Zero Dollar Coaching — helping small business owners grow without spending a dime.🚀 Work with me → https://zerodollarcoaching.net/Your next sale doesn’t come from a stranger.It comes from someone you forgot to follow up with.#ZeroDollarMarketing #SmallBusinessCoaching #EntrepreneurTips