Unstack is the CMS built for marketers. Unstack's content marketing platform is designed to help you rapidly build, measure, and scale digital presence without code, developers, or headaches. By subscribing to the Zero to a Million podcast by Unstack, you'll be supplied with strategies from founders, marketers, and advisors that are testing and implementing these strategies in real-time to scale from Zero to a Million. Whether you are just diving into the world of marketing and entrepreneurship or have been here a while, Zero to a Million is designed to take your marketing and entrepreneurship game to the next level. After each episode, you'll be left with takeaways that you can implement for your business today.
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Unstack is the CMS built for marketers. Unstack's content marketing platform is designed to help you rapidly build, measure, and scale digital presence without code, developers, or headaches. By subscribing to the Zero to a Million podcast by Unstack, you'll be supplied with strategies from founders, marketers, and advisors that are testing and implementing these strategies in real-time to scale from Zero to a Million. Whether you are just diving into the world of marketing and entrepreneurship or have been here a while, Zero to a Million is designed to take your marketing and entrepreneurship game to the next level. After each episode, you'll be left with takeaways that you can implement for your business today.
Converting Customers At The Right Time With Email Marketing
Zero to a Million
26 minutes 5 seconds
4 years ago
Converting Customers At The Right Time With Email Marketing
This week’s episode of the Zero to a Million Podcast with Zach Rego features Nathan Rothstein, Co-Founder of Project Repat. It takes 700 gallons of water just to produce one t-shirt. This reality of wastage, combined with consumerist buying habits of shirts, results in massive environmental damage.
Project Repat aims to reduce this damage by upcycling t-shirts into quilts. They have grown significantly since bootstrapping the business and Nathan shares some key learnings they made since starting.
He shares how employee ownership of Project Repat helps create a successful brand and how they used Groupon as their go-to-market strategy. Nathan also shares how they leveraged Shopify as their main marketplace and continuously tinker with Facebook Ads to get in front of their target market.
Finally, Nathan also stresses the importance of capturing email leads. For a company that sells a niche product, it is critical to nurture interested buyers over the course of a few months until they are finally ready to make a purchase.
Zero to a Million
Unstack is the CMS built for marketers. Unstack's content marketing platform is designed to help you rapidly build, measure, and scale digital presence without code, developers, or headaches. By subscribing to the Zero to a Million podcast by Unstack, you'll be supplied with strategies from founders, marketers, and advisors that are testing and implementing these strategies in real-time to scale from Zero to a Million. Whether you are just diving into the world of marketing and entrepreneurship or have been here a while, Zero to a Million is designed to take your marketing and entrepreneurship game to the next level. After each episode, you'll be left with takeaways that you can implement for your business today.
