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Zest for Business
Gareth Everson
56 episodes
1 week ago
Zest for Business is a show for small business owners. Episodes are short and packed with actionable advice. Hosted by Gareth Everson, marketing and sales systems expert, the podcast will help you with lead generation, marketing communications, sales funnels and CRM systems so that you can do more with what you've got, from where you're at now. Find us anywhere you get your podcasts or on YouTube, and be sure to hit follow or subscribe so you never miss an episode.
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Entrepreneurship
Business
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All content for Zest for Business is the property of Gareth Everson and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Zest for Business is a show for small business owners. Episodes are short and packed with actionable advice. Hosted by Gareth Everson, marketing and sales systems expert, the podcast will help you with lead generation, marketing communications, sales funnels and CRM systems so that you can do more with what you've got, from where you're at now. Find us anywhere you get your podcasts or on YouTube, and be sure to hit follow or subscribe so you never miss an episode.
Show more...
Entrepreneurship
Business
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How To Use Middle of Funnel (MOFU) Landing Pages (Ep42)
Zest for Business
21 minutes 30 seconds
1 year ago
How To Use Middle of Funnel (MOFU) Landing Pages (Ep42)

Are your landing pages missing the mark with prospects who want solutions?

Confused about what content belongs in the middle of your funnel?

Need help turning researchers into leads?

Find out how to create middle-of-funnel landing pages that help solution-aware prospects take the next step. Learn from proven frameworks that make your content more compelling and your opt-ins more attractive.

What you'll discover:

  • The two most effective types of MOFU landing pages
  • Why quiz-style landing pages work well for solution seekers
  • Five proven content themes that build trust and credibility
  • Simple ways to turn blog posts into high-converting landing pages

Access the full show notes and downloadable guide at: https://getsystemswise.com/ep42

These are the books mentioned in the episode:

  • "They Ask, You Answer" by Marcus Sheridan
  • "Content Fortress" by Martin Huntbach and Lyndsay Cambridge

This is the "CRM Bingo" takeaway that I refer to in the show as an example of Expectations Setting in MOFU landing page content

Connect with Gareth Everson on LinkedIn at https://askgareth.com

Zest for Business
Zest for Business is a show for small business owners. Episodes are short and packed with actionable advice. Hosted by Gareth Everson, marketing and sales systems expert, the podcast will help you with lead generation, marketing communications, sales funnels and CRM systems so that you can do more with what you've got, from where you're at now. Find us anywhere you get your podcasts or on YouTube, and be sure to hit follow or subscribe so you never miss an episode.