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Zest for Business
Gareth Everson
56 episodes
1 week ago
Zest for Business is a show for small business owners. Episodes are short and packed with actionable advice. Hosted by Gareth Everson, marketing and sales systems expert, the podcast will help you with lead generation, marketing communications, sales funnels and CRM systems so that you can do more with what you've got, from where you're at now. Find us anywhere you get your podcasts or on YouTube, and be sure to hit follow or subscribe so you never miss an episode.
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Entrepreneurship
Business
RSS
All content for Zest for Business is the property of Gareth Everson and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Zest for Business is a show for small business owners. Episodes are short and packed with actionable advice. Hosted by Gareth Everson, marketing and sales systems expert, the podcast will help you with lead generation, marketing communications, sales funnels and CRM systems so that you can do more with what you've got, from where you're at now. Find us anywhere you get your podcasts or on YouTube, and be sure to hit follow or subscribe so you never miss an episode.
Show more...
Entrepreneurship
Business
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What Are The Best Bottom Of Funnel Landing Pages? (Ep43)
Zest for Business
14 minutes 24 seconds
11 months ago
What Are The Best Bottom Of Funnel Landing Pages? (Ep43)

Are your landing pages speaking to the wrong audience at the wrong time?

Do you worry about scaring away early-stage prospects with hard-sell messages?

Not sure exactly what to include in your sales-focused landing pages - and when?

Get practical guidance on creating bottom of funnel landing pages that convert effectively. Learn when to deploy these conversion-focused pages, the four distinct types you might need, and why keeping things straightforward could be your secret weapon.

Things we talk about in this episode:

  • The four different types of bottom of funnel landing pages and when to use each
  • How to match your landing page message to where visitors are in their buying journey
  • Critical elements that build trust and credibility with ready-to-buy prospects
  • Common mistakes that can break trust at the crucial moment
  • Smart techniques to reduce friction in your forms and boost conversions
  • Tips for testing and improving your landing page performance

Read the full summary show notes and get the landing page guides at: https://getsystemswise.com/ep43

Connect with, or message, Gareth on LinkedIn at https://askgareth.com

Zest for Business
Zest for Business is a show for small business owners. Episodes are short and packed with actionable advice. Hosted by Gareth Everson, marketing and sales systems expert, the podcast will help you with lead generation, marketing communications, sales funnels and CRM systems so that you can do more with what you've got, from where you're at now. Find us anywhere you get your podcasts or on YouTube, and be sure to hit follow or subscribe so you never miss an episode.