Why Your Marketing Reaches Only 2% of Buyers (Ep47)

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Zest for Business

Gareth Everson

56 episodes

1 week ago

Zest for Business is a show for small business owners. Episodes are short and packed with actionable advice. Hosted by Gareth Everson, marketing and sales systems expert, the podcast will help you with lead generation, marketing communications, sales funnels and CRM systems so that you can do more with what you've got, from where you're at now. Find us anywhere you get your podcasts or on YouTube, and be sure to hit follow or subscribe so you never miss an episode.

Entrepreneurship

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All content for Zest for Business is the property of Gareth Everson and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business

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Why Your Marketing Reaches Only 2% of Buyers (Ep47)

Zest for Business

13 minutes 33 seconds

10 months ago

Why Your Marketing Reaches Only 2% of Buyers (Ep47)

Teaser Episode 2 for the LEMONADE Plan book release

Are your marketing efforts only connecting with the tiny fraction of prospects ready to buy today? Most businesses focus entirely on the 2% ready to purchase, missing the other 98% of their potential market. And they don't even realise they're doing it. 🤯

This episode is part 2 of our special series introducing the LEMONADE Plan book, sharing proven systems helping small businesses achieve predictable profits and systematic endorsements.

Topics I cover in this episode:

Why most businesses only reach 2% of their market
How misaligned content pushes away potential buyers
The untapped opportunity in follow-up marketing
Creating systematic nurture paths
Building trust with the other 98%

In the forthcoming launch of the LEMONADE Plan book, you'll discover how to transform scattered marketing into systematic success that reaches your full market potential through the stories of four small business owners - a business coach, physiotherapist, heating engineer, and a virtual assistant. It's an entertaining and light-hearted way to pinpoint where your sales and marketing might lose some of its fizz.