Your Marketing Plan Is Backwards (Start Here Instead) (Ep48)

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Zest for Business

Gareth Everson

56 episodes

1 week ago

Zest for Business is a show for small business owners. Episodes are short and packed with actionable advice. Hosted by Gareth Everson, marketing and sales systems expert, the podcast will help you with lead generation, marketing communications, sales funnels and CRM systems so that you can do more with what you've got, from where you're at now. Find us anywhere you get your podcasts or on YouTube, and be sure to hit follow or subscribe so you never miss an episode.

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Entrepreneurship

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Your Marketing Plan Is Backwards (Start Here Instead) (Ep48)

Zest for Business

15 minutes 58 seconds

10 months ago

Your Marketing Plan Is Backwards (Start Here Instead) (Ep48)

Is your business stuck chasing leads without seeing sustainable growth? Wondering why marketing feels harder than it should? Are you tired of "gurus" claiming more leads will solve everything?

In this episode, discover why most small business marketing advice has it backwards. Learn how working from your desired outcomes creates more predictable success than endlessly chasing new leads. Understand why systematic delivery excellence matters more than constant lead generation.

Covered in this episode:

The two markers of sustainable business growthHow to identify costly "cliff-drop moments" in your client journeyWhy EDOALEMN matters more than LEMONADE for implementationA systematic approach to turning service excellence into predictable profitsPractical insights from the forthcoming LEMONADE Plan book

Join Gareth as he challenges conventional growth wisdom and shows how working backwards from your perfect review creates more sustainable success than working forward from endless lead generation.

Listen now to discover why systematic success starts with excellence, not endless marketing.

Episode notes can be found at https://getsystemswise.com/ep48