This week on the ZoomInfo Labs Podcast, we sit down with Mark Roberge, co-founder of Stage 2 Capital, former CRO at HubSpot, and a professor at Harvard Business School to explore the future of AI in sales and how GTM leaders can drive sustainable growth.

In this episode, you’ll learn:

• Why AI is creating a new "Innovator’s Dilemma" for sales teams
• How to know when (and how fast) to scale your sales team
• Why cross-functional alignment is critical for GTM success
• The future of demand generation and why community-led growth (CLG) is gaining traction

Mark shares practical advice from his experience scaling HubSpot, investing in over 50 companies, and teaching the next generation of sales leaders at HBS. If you’re a GTM leader looking to future-proof your strategy, you don’t want to miss this one.

For more from ZI Labs, visit ⁠www.zoominfo.com/labs⁠

Ben on LinkedIn - ⁠https://www.linkedin.com/in/bensalzman⁠

Millie on LinkedIn - ⁠https://www.linkedin.com/in/milliebeetham