Today’s guest is a GTM legend. We couldn’t be more excited to have Jacco van der Kooij, Founder of Winning by Design, on the podcast.
We explore why most go-to-market strategies fail, how to build a scalable revenue architecture, and why AI will transform sales efficiency. Jacco shares insights from his time leading sales at global companies like Philips and his experience helping high-growth SaaS companies scale through his frameworks like the Bow Tie Model and SPICED.
In this episode, you’ll learn:
Why most GTM strategies fail—and how to fix them with revenue architecture
How AI is transforming sales processes and improving sales efficiency
The biggest misconceptions about data-driven selling
How to balance automation with personalization to build trust
Listen to hear Jacco share tactical insights from decades of experience in GTM - plus why process comes before AI in building a scalable, predictable sales engine.
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