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行銷學人
徐清清
10 episodes
1 week ago
行銷,就是讓人自願掏錢的高級魅惑術。企業主懂行銷,處處皆能宰肥羊;消費者懂行銷,時時防成肥羊宰。
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行銷,就是讓人自願掏錢的高級魅惑術。企業主懂行銷,處處皆能宰肥羊;消費者懂行銷,時時防成肥羊宰。
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Marketing
Business
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ep.08 可口可樂怎麼營造親近感?
行銷學人
9 minutes 48 seconds
4 years ago
ep.08 可口可樂怎麼營造親近感?

每次有人親切的叫我的名字的時候,心裡都會有一絲爽感,你們也會嗎?

可口可樂在英國的人名包裝>> https://www.packagingnews.co.uk/news/materials/labelling/coca-cola-personalises-coke-packs-29-04-2013


行銷學人
行銷,就是讓人自願掏錢的高級魅惑術。企業主懂行銷,處處皆能宰肥羊;消費者懂行銷,時時防成肥羊宰。