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大師輕鬆讀之輕鬆聽大師
媒體創意人 俞國定
674 episodes
3 days ago
濃縮歐美暢銷財經管理書精華的《大師輕鬆讀》,精心規劃六大系列主題,並由 資深媒體人 俞國定 重點導讀和精闢解說每周新刊內容,讓您享受最豐富的知識語音饗宴,輕鬆與全球同步學習。 -- Hosting provided by SoundOn
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All content for 大師輕鬆讀之輕鬆聽大師 is the property of 媒體創意人 俞國定 and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
濃縮歐美暢銷財經管理書精華的《大師輕鬆讀》,精心規劃六大系列主題,並由 資深媒體人 俞國定 重點導讀和精闢解說每周新刊內容,讓您享受最豐富的知識語音饗宴,輕鬆與全球同步學習。 -- Hosting provided by SoundOn
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Business
Episodes (20/674)
大師輕鬆讀之輕鬆聽大師
No.1055 如何做銷售/How to Sell
若想提升銷售能力,你得聚焦於你如何思考(心態)、你需要了解的知識(行動)以及你需要做的事情(系統)。同時升級這3個層面,就能大幅提升你個人的銷售表現。To become better at selling anything, focus on how you think (mindsets), what you need to know (activities), and what you need to do (systems). Upgrade all three of these areas at once and you can significantly enhance your personal sales performance. -- Hosting provided by SoundOn
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4 days ago
19 minutes

大師輕鬆讀之輕鬆聽大師
No.1054 花錢的藝術/The Art of Spending Money
人們常常用金錢買到他們想要的東西,卻發現那並非是他們真正需要的東西。問題不在收入或試算表,而是心理因素。People often get exactly what they want from money and discover it's not what they needed. The problem isn't income or spreadsheets — it's psychology. -- Hosting provided by SoundOn
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1 week ago
26 minutes

大師輕鬆讀之輕鬆聽大師
No.1053 企業文化設計/Culture Design
企業文化是支撐公司運作最重要的軟體,領導者的文化工作沒有終點,像產品設計,必須在持續迭代中推進,並且落實到每天的實際工作。Corporate culture is the most vital software underpinning a company's operations. A leader's culture work never ends; like product design, it must be continuously iterated and embedded into daily work. -- Hosting provided by SoundOn
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2 weeks ago
18 minutes

大師輕鬆讀之輕鬆聽大師
No.1052 市場導向的成長策略/Market-Led Growth
遊戲規則已經改變,未來的贏家將是最快察覺並回應產品市場契合度變化的公司。The rules of the game have changed, the companies that will win in the future detect and respond to changes in PMF the fastest. -- Hosting provided by SoundOn
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3 weeks ago
20 minutes

大師輕鬆讀之輕鬆聽大師
No.1051 說故事者的優勢/The Storyteller's Advantage
說故事是商業領域一項極具策略意義的超能力,在說服、記憶和建立情感連結方面特別有效。然而,大多數公司卻低估說故事的力量,反而過度執著於數據和專業術語。Storytelling is a strategic superpower in business. It's particularly effective in persuasion, memorability, and making emotional connections. Yet, most companies undervalue storytelling, obsessing over metrics and jargon instead. -- Hosting provided by SoundOn
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1 month ago
20 minutes

大師輕鬆讀之輕鬆聽大師
No.1050 成功組織8大卓越法則/Think Bigger, Lead Better
不要滿足於你一直以來的樣子和領導方式,放大思考格局為周遭人與社區帶來真正的改變,這不僅將留下寶貴的傳承,也將成就你最精采的人生。 Don't settle for being the person or leader you've always been; think bigger and make a real difference in the lives of the people and communities around you. This will not only leave a valuable legacy but will also be the achievement of your most brilliant life. -- Hosting provided by SoundOn
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1 month ago
19 minutes

大師輕鬆讀之輕鬆聽大師
No.1049 信任的7大法則/The Seven Rules of Trust
信任不是獎盃,它是一種實踐。你不能只贏得一次,你必須持續不斷贏得它。Trust isn't a trophy — it's a practice. You can't just earn it once; you have to keep earning it. -- Hosting provided by SoundOn
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1 month ago
25 minutes

大師輕鬆讀之輕鬆聽大師
No.1048 智慧談判者/The Smart Negotiator
AI正在徹底改變我們的談判方式,但關鍵仍在於人類的領導。優秀的談判者知道如何利用AI來增進而非取代人際連結,從而建立信任和創造智慧夥伴關係。AI is revolutionizing how we negotiate, though the essential element is still human leadership. A skilled negotiator knows how to use AI to enhance, not replace, the human connection that builds trust and creates SMARTnerships. -- Hosting provided by SoundOn
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1 month ago
19 minutes

大師輕鬆讀之輕鬆聽大師
No.1047 個人創業不求成交術/Never Ask For the Sale
人們不喜歡被強迫推銷,他們想要的是被理解,並被啟發成為你故事的一部分。奉行熱情但不強求哲學,展現你最好的一面,做出卓越的成果,然後放下對結果的執著。這就是飛輪效應,這就是魔法。People don't want to be sold; they want to feel understood and inspired to be part of your story. Embrace the philosophy of passionate ambivalence — show up as your best self, do exceptional work, and detach from outcomes. That's the flywheel. That's the magic. -- Hosting provided by SoundOn
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2 months ago
18 minutes

大師輕鬆讀之輕鬆聽大師
No.1046 忠誠至上!/LOYALTY RULES!
有些企業誤以為忠誠只是過去商業時代的遺跡,早已不合時宜。然而,忠誠不死!也從未被更好的東西所取代。Some businesses have made the mistake of assuming loyalty is a relic of a bygone era of commerce. However, loyalty is not dead! Nor has it been superseded by something better. -- Hosting provided by SoundOn
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2 months ago
24 minutes

大師輕鬆讀之輕鬆聽大師
No.1045 打破成規做投資/Rule Breaker Investing
不要追求100%,只要你挑選的股票中有60%表現優於標普500指數,然後讓那些贏家為你帶來最大收益,你就已經遠遠領先大多數投資人。 -- Hosting provided by SoundOn
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2 months ago
20 minutes

大師輕鬆讀之輕鬆聽大師
No.1044 AI大洗牌/RESHUFFLE
AI不是你的下一個員工,而是你的下一次組織重組,這場系統升級能讓你的團隊更快速、決策更精準、協調成本更低廉。 -- Hosting provided by SoundOn
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2 months ago
17 minutes

大師輕鬆讀之輕鬆聽大師
No.1043 泰勒絲的10個成功哲學/Good Ideas and Power Moves
你無法複製泰勒絲的基因,但你可以複製她的決策。選擇一門技藝,培養投入的美德。只要你願意付出代價,你也能成為獨角獸。 -- Hosting provided by SoundOn
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2 months ago
24 minutes

大師輕鬆讀之輕鬆聽大師
No.1042 從停滯到突破/From Drift to Drive
如果你開始覺得「這樣就好」了,很可能就是自滿在偷偷接管你的生活。要擺脫這種自滿,不是單純地更賣力,而是要專注在最重要的事情,做最能展現你最好一面的事。 -- Hosting provided by SoundOn
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3 months ago
21 minutes

大師輕鬆讀之輕鬆聽大師
No.1041 成長槓桿力/LEVERS
我們常以為,成長的關鍵在於做更多、走更快、拼得更用力。但真正能帶來突破與指數級成果的,不是加倍努力,而是用不同的方式做事。 -- Hosting provided by SoundOn
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3 months ago
11 minutes

大師輕鬆讀之輕鬆聽大師
No.1040 體驗經濟時代/The Experience Economy
單純的商品和服務已經不夠。顧客現在想要的是體驗,而且願意為此付費。這是一項全新的挑戰,只有那些能真正吸引顧客沉浸其中的企業,才能在這個新經濟時代脫穎而出。 -- Hosting provided by SoundOn
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3 months ago
10 minutes

大師輕鬆讀之輕鬆聽大師
No.1039 億元賺錢模式/$100M Money Models
理想的賺錢模式,並非建立在單一策略上,而是一套深思熟慮、精心設計的提案組合。關鍵在於持續發掘問題,並據此規畫一系列提案,協助顧客因應未來勢必出現的各種需求與挑戰。 -- Hosting provided by SoundOn
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3 months ago
11 minutes

大師輕鬆讀之輕鬆聽大師
No.1038 不可能的擴張/The Science of Scaling
不可能的目標是一種策略工具,能促使你重新定義自我、價值觀與運作方式;幫助你提升底線、釐清優先事項,並迫使你專注於真正具有擴展潛力的事物。 -- Hosting provided by SoundOn
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4 months ago
10 minutes

大師輕鬆讀之輕鬆聽大師
No.1037 財富階梯/The Wealth Ladder
不要再籠統地問「累積個人財富最穩健的方式是什麼?」更好的問題是:「以我目前的狀況來說,累積財富最穩健的方式是什麼?」 -- Hosting provided by SoundOn
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4 months ago
19 minutes

大師輕鬆讀之輕鬆聽大師
No.1036 產品開發2+5天衝刺工作法/CLICK
太多公司在尚未確認顧客是否願意買單前,就投入大量時間與有限資源開發產品,這無異於一場賭博,甚至可以說是瘋狂的行為。現在有更完美的工作方法了! -- Hosting provided by SoundOn
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4 months ago
21 minutes

大師輕鬆讀之輕鬆聽大師
濃縮歐美暢銷財經管理書精華的《大師輕鬆讀》,精心規劃六大系列主題,並由 資深媒體人 俞國定 重點導讀和精闢解說每周新刊內容,讓您享受最豐富的知識語音饗宴,輕鬆與全球同步學習。 -- Hosting provided by SoundOn