
In this episode, Shigeki explores the hidden dangers of overvaluing “trust” and “credibility” in business and society. While trust is often praised as the foundation of success, he argues that it does not create culture, discovery, or innovation. Trust functions mainly as a system that prevents mistakes and discourages deviation from the norm. Through historical examples such as Christopher Columbus, the episode shows that breakthroughs come first—and trust is assigned afterward. When societies prioritize safety, past performance, and risk avoidance, creativity fades. This talk challenges the belief that accumulating trust leads to progress, and asks what is lost when we play it too safe.