In this episode, I examine the hidden dangers that emerge when life-advice content becomes intertwined with neoliberal self-responsibility thinking. While life coaching and self-help often appear kind and supportive, they can quietly shift blame onto individuals who are already vulnerable. When failure is explained only as a lack of effort or mindset, thinking stops and responsibility is simplified. This structure is especially profitable as content, yet deeply harmful as guidance. I contrast today’s advice industry with earlier forms of life counseling that were constrained by distance, credibility, and non-commercial motives. Not all advice heals—some advice binds.