In the age of social media, many creators and entrepreneurs pursue being “loved.” But this desire often signals surrender—living by others’ approval rather than conviction. True leaders and strong brands do not seek affection; they pursue overwhelming value. Apple, for example, is not loved because it tries to please, but because it creates experiences people cannot live without. Love is the byproduct of mastery, not its goal. Only when we let go of the need to be loved can we finally be trusted. Approval fades, but authenticity endures.