In this episode, I analyze the rise and decline of “meaning-free” YouTubers and explain why that era is coming to an end. Early YouTube thrived on vlogs that avoided opinions, responsibility, and ideology, offering viewers a sense of freedom from overproduced media. However, once this style became a template, it lost its power. As living costs, global instability, and social anxiety increased, viewers began to see “natural” and “carefree” creators as irresponsible rather than comforting. Today, audiences seek clarity, position, and accountability. The creators who survive will be those willing to take responsibility for meaning—and accept being disliked.