Ever had an ad follow you around the internet like an overly keen puppy? That’s retargeting — and when it’s done well, it’s pure marketing magic. In this episode, we unpack how to remind potential customers you exist without driving them up the wall. Learn how to time your ads, tailor your message, and stay helpful (not creepy). If you want your brand to be remembered for the right reasons, not blocked on sight — listen to the episode! Read More - https://www.leedr.io/post/how-to-retarget-potential-customers-with-digital-ads-without-being-annoying

Running ads used to feel like throwing darts in the dark — guess, test, hope. But not anymore. In this episode, we unpack how AI is rewriting the digital advertising playbook for small businesses. From smarter targeting to auto-generated ads and real-time optimisation, discover how clever tech is making campaigns faster, sharper and way more affordable. If you’ve ever wished your marketing could run itself (and actually work), this one’s for you — listen to the episode! Read More - https://www.leedr.io/post/how-ai-is-changing-digital-advertising-for-small-businesses

Trying to decide whether Google Ads or Facebook Ads will actually bring in leads (and not just clicks)? In this episode, we break down how Google lets you catch folks who are already searching (great when you need leads now) and how Facebook helps you reach people before they even know they need you (ideal for brand building and nurturing). We also share when to lean on one, when to use both, and how to test smartly. Listen to the episode to pick the right ad path for your business. Read More - https://www.leedr.io/post/are-google-ads-or-facebook-ads-better-for-lead-generation

Want to know what kind of digital ads actually perform best in 2025 — no fluff, just what works? In this episode, we dive into the ad formats that are stealing the show (think short-videos, mobile-first verticals, carousel ads, and lead-form creatives), why retargeting and AI-generated variations are now must-haves, and how to stretch dollars while keeping things trendy. If you want ads that click, convert, and keep up with what people are actually watching, listen to the episode for all the juicy details. Read More - https://www.leedr.io/post/what-type-of-digital-ads-perform-best-in-2025-trends-and-insights

Thinking about running your own digital ads vs hiring an agency — but can’t decide which way to go? In this episode, we break down the real pros, cons, and costs of both DIY ad management and bringing in the experts. You’ll learn when doing it yourself makes sense (low cost, lots of control, but more learning curve) — and when an agency can save you time, headaches, and maybe even money in the long run. If you’re a business owner trying to choose the best path for growth (and sanity), this will make that decision way easier. Listen to the episode to get all the insights. Read More - https://www.leedr.io/post/diy-digital-ads-vs-hiring-an-agency-pros-cons-and-costs

Want to know why your digital ads aren’t “working”… yet? In this episode, we unpack what to realistically expect when launching ads — from the early “learning phase” (impressions and clicks, few conversions) to the point where things take off. We’ll talk timelines (3-7 days, 1-3 weeks, 4+ weeks), what signs point to progress even before sales, and when to tweak vs. pause your campaigns. If you’re launching ads (or planning to), this will help you stay patient, spot wins early, and avoid costly mistakes. Listen to the episode to get the full breakdown. Read More - https://www.leedr.io/post/how-long-does-it-take-for-digital-ads-to-work-what-to-expect

Think running digital ads is only for tech-savvy pros? Spoiler: it’s not. In this episode, we’ll walk you through the simplest way to launch ads that actually work — without the jargon, overwhelm, or need for expert status. If you’re ready to make ads feel easy (and effective), listen to the episode! Read More - https://www.leedr.io/post/the-easiest-way-to-run-digital-ads-without-being-an-expert

Think successful ad campaigns need pricey agencies? Not anymore! This episode breaks down how to set clear goals, pick the right platform, and craft ads that actually work — all on a budget. Get ready to DIY your way to ad success — listen to the episode! Read More - https://www.leedr.io/post/how-to-create-a-successful-ad-campaign-without-hiring-an-agency

Not sure whether to put your ad budget behind Facebook or Instagram? Let’s break it down: Facebook’s your go-to if you’re after local leads, bookings, or value older audiences with hefty text and precise retargeting—plus, it tends to deliver clicks at a lower cost. Instagram, on the other hand, thrives on eye-catching visuals, short-form video magic, and buzz-worthy engagement—perfect if you're targeting younger, mobile-first audiences and building brand vibes with Reels or Stories. Want the best of both worlds? Meta Ads Manager has you covered—you can launch one campaign across both, then shift focus based on what actually works. Tune into the episode to pick the right platform for your creative, your audience, and your goals—and get the most bang for your ad buck. Listen to the episode now! Read More - https://www.leedr.io/post/facebook-ads-vs-instagram-ads-where-should-you-invest-your-budget

Dive into our latest episode for a playful yet enlightening breakdown of how Google Ads can give small businesses a powerful boost—without breaking the bank. We’ll unpack the magic behind ad auctions, show you how targeting—like keywords, quality score, and budgets—puts your brand in front of customers at the perfect moment, and highlight why setting clear goals and tracking conversions could mean big returns on even modest investments. Think of it as your go-to guide for making every click count—and helping your business thrive. Hit play and let’s get your ads working smarter, not harder! Listen to the episode now. Read More - https://www.leedr.io/post/how-do-google-ads-work-a-simple-guide-for-small-businesses

Ever felt like managing your socials is a full-time job? In this episode, we dive into whether SEMrush’s free social scheduling tool can actually stand toe-to-toe with Buffer. From interface quirks to post-planning powers, we break down the pros, cons, and hidden gems that could save you time (and money). If you’re a small business owner or digital marketer on a budget, you won’t want to miss this deep dive into smarter scheduling. Tune in and find out if SEMrush is the free game-changer you've been waiting for—listen to the episode now! Read More - https://www.leedr.io/post/free-social-scheduling-tools-can-semrush-replace-buffer

Want to learn digital marketing but not sure if you should drop cash on a course—or just hit up Meta Blueprint for free? In this episode, we break down the pros, cons, and surprises of free versus paid learning, so you can skill up without second-guessing your path. Whether you're budget-conscious or just curious, this one’s packed with straight talk to help you choose smart. Listen to the episode and start learning like a pro—without the pricey pitfalls! Read More - https://www.leedr.io/post/learn-digital-marketing-for-free-meta-blueprint-vs-paid-courses

Torn between Google Meet and Zoom for your next video call? You're not alone. In this episode, we pit these two virtual meeting giants against each other—looking at everything from features and ease of use to pricing and sneaky hidden perks. Whether you’re hosting client calls or just want to avoid another “you’re on mute” moment, this guide will help you pick the right platform for your biz. Listen to the episode and find out which tool truly deserves a spot on your digital desk! Read More - https://www.leedr.io/post/best-free-video-meeting-tool-google-meet-vs-zoom

Think Freepik is all you need to whip up scroll-stopping ad visuals? Think again. In this episode, we dive into the world of free design tools—comparing big names like Freepik and Midjourney, and uncovering hidden gems that can seriously boost your ad game (without burning your budget). Whether you're a DIY marketer or just love a good creative hack, this one's packed with juicy insights to make your ads pop. Listen to the episode and level up your visuals—on the house! Read More - https://www.leedr.io/post/free-tools-to-create-images-for-ads-is-freepik-enough-vs-midjourney

Starting your email marketing journey and feeling a bit overwhelmed by the techy stuff (and the price tags)? In this episode, we break down why MailerLite is the go-to choice for beginners who want simple, powerful tools without spending a cent. From gorgeous templates to automation that actually makes sense, you’ll get the lowdown on what makes this free platform so beginner-friendly. If you’re ready to grow your list without growing a headache—listen to the episode. Read More - https://www.leedr.io/post/free-email-marketing-platforms-why-mailerlite-works-for-starters

Thinking of building a website but don't want to break the bank? In this episode, we're diving into the world of free website builders, pitting Wix against Webflow in an epic showdown of design freedom, ease of use, and hidden costs. Whether you're a side hustler, a startup dreamer, or just sick of staring at blank pages, you’ll walk away knowing which platform fits your style, budget, and tech confidence. Spoiler: one’s easier, one’s sleeker—but which one wins for you? Tune in now to find out! Listen to the episode. Read More - https://www.leedr.io/post/free-website-builders-how-wix-stacks-up-against-webflow

Ever wished your blog posts could magically turn into scroll-stopping videos—without spending a cent? In this episode, we dive into the world of free text-to-video tools, comparing Kapwing and Synthesia to see which one helps your content come alive with the least amount of fuss. Whether you're a small business owner, content creator, or marketing newbie, this breakdown will help you save time, look polished, and make your message stick. Tune in now to find out which platform deserves your clicks and your copy—listen to the episode! Read More - https://www.leedr.io/post/turn-text-into-video-for-free-a-look-at-kapwing-vs-synthesia

Can a free chatbot really hold its own against ChatGPT? In this episode, we put DeepSeek to the test and explore how budget-friendly AI tools are shaking up the scene. You’ll learn what makes DeepSeek tick, where it shines, and whether it’s a smart fit for your business. If you're curious about cutting costs without cutting corners, this one’s for you. Listen to the episode. Read More - https://www.leedr.io/post/free-chatbot-solutions-can-deepseek-compete-with-chatgpt

Online advertising is changing fast—and if you blink, you might miss the next big thing. In this episode, we’re peeking into the crystal ball to uncover the trends reshaping the digital ad space, from AI-powered campaigns to privacy-first strategies. Whether you're a seasoned marketer or just dipping your toes in, you’ll get the insights you need to stay ahead of the curve (and your competition). Want to future-proof your marketing? Listen to the episode. Read More - https://www.leedr.io/post/the-future-of-online-advertising-trends-every-business-should-watch

Think great video marketing has to come with a Hollywood budget? Think again. In this episode, we explore free video editing tools that small businesses can use to create scroll-stopping content—without spending a cent. We zoom in on CapCut, compare it to other contenders, and share tips on how to make your brand shine on screen. Want to level up your content game without breaking the bank? Listen to the episode. Read More - https://www.leedr.io/post/free-video-editing-tools-for-small-businesses-is-capcut-enough