1000 Ways to Market Your Business

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1000 Ways to Market Your Business

Pushing the Envelope, Inc.

28 episodes

6 hours ago

In the final episode of season three of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Paige Johnson, Digital Operations Coordinator at Pushing the Envelope. The two dive deep into the world of Key Performance Indicators (KPIs), breaking down the ins and outs of creating meaningful KPIs, aligning them with business goals, and using actionable insights to refine marketing efforts for better outcomes. The discussion covers various types of KPIs, including website metrics,...

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In the final episode of season three of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Paige Johnson, Digital Operations Coordinator at Pushing the Envelope. The two dive deep into the world of Key Performance Indicators (KPIs), breaking down the ins and outs of creating meaningful KPIs, aligning them with business goals, and using actionable insights to refine marketing efforts for better outcomes. The discussion covers various types of KPIs, including website metrics,...

Show more...

Episodes (20/28)

1000 Ways to Market Your Business

A Deep Dive into KPIs

In the final episode of season three of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Paige Johnson, Digital Operations Coordinator at Pushing the Envelope. The two dive deep into the world of Key Performance Indicators (KPIs), breaking down the ins and outs of creating meaningful KPIs, aligning them with business goals, and using actionable insights to refine marketing efforts for better outcomes. The discussion covers various types of KPIs, including website metrics,...

6 months ago

24 minutes

1000 Ways to Market Your Business

On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Paige Johnson, Digital Operations Coordinator, and Tricia Mullis, Engagement Strategist, both at Pushing the Envelope. They dive into the world of AI and copywriting, discussing misconceptions about AI, its limitations, and how it can be leveraged for business. Learn about the importance of educating AI tools like ChatGPT to ensure high-quality and authentic content. Explore best practices for using AI in...

6 months ago

21 minutes

1000 Ways to Market Your Business

The SEM Playbook

On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Paige Johnson, Digital Operations Coordinator at Pushing the Envelope. They delve into the world of Search Engine Marketing (SEM), discussing the fundamental differences between organic SEO (Search Engine Optimization) and paid, best practices for optimizing your website, conducting keyword research, and integrating organic and paid strategies for maximum impact. Have a question or feedback to share? Vis...

6 months ago

17 minutes

1000 Ways to Market Your Business

Designing Scroll-Stopping Content

On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Bethany Chadwick Cordero, Graphic Designer at Pushing the Envelope. Together, they discuss the art of crafting scroll-stopping content for social media, exploring the importance of visuals, platform-specific designs, and strategies to capture attention quickly. They delve into practical tips for maintaining brand consistency, using high-quality images, and leveraging free design tools. Have a question or...

7 months ago

19 minutes

1000 Ways to Market Your Business

PR in the Digital Age

On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Lauren Bernaldo, APR, CPRC, current President of the Southwest Florida Chapter of the Florida Public Relations Association. Together, they delve into the evolving landscape of public relations in the digital age. They discuss the critical role of media relations, the ethics of utilizing AI in PR, the growing influence of micro and nano influencers, and the strategic importance of storytelling. Have a que...

7 months ago

16 minutes

1000 Ways to Market Your Business

Connecting the Dots

On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Jessica Walker, owner of Jess Lifestyle Marketing. The two delve into the foundations and execution of successful multi-channel marketing campaigns, covering the importance of understanding your audience, strategic planning using the RPIE and GOST models, the significance of consistent messaging, and the essential practice of measuring impact. Have a question or feedback to share? Visit www.getpush...

8 months ago

25 minutes

1000 Ways to Market Your Business

Small Budget, Big Impact

On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Paige Johnson, Digital Operations Coordinator at Pushing the Envelope. The two discuss how to make a big impact with a small marketing budget, providing valuable tips on setting realistic budgets, the importance of targeting the right audience, and leveraging low-cost strategies such as A/B testing, community engagement, and public relations. Have a question or feedback to share? Visit www.getpushing.com...

8 months ago

16 minutes

1000 Ways to Market Your Business

Clicks to Conversions

On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Ellie Marchiori, Creative Strategist at Pushing the Envelope. The two discuss the intricacies of creating a successful marketing funnel, breaking it down into four key stages: awareness, consideration, conversion, and loyalty. They delve into strategies for making each stage effective, share real-life examples, and highlight the importance of relationship nurturing and consistency across channels fo...

9 months ago

17 minutes

1000 Ways to Market Your Business

Planning With Purpose

On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Tricia Mullis, Engagement Strategist at Pushing the Envelope. The two discuss the essential do's and don'ts of content planning, covering the importance of balancing structured content calendars with the flexibility to adapt to trends and events. The discussion delves into creating a strategy that prioritizes high-quality content, using data to guide decisions, and knowing when to repurpose successful cont...

9 months ago

16 minutes

1000 Ways to Market Your Business

The Art of Storytelling

On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Kinfay Moroti, Storytelling Strategist at Better Together. Learn why storytelling is crucial for both businesses and nonprofits, how to effectively communicate your "why," and tips on integrating emotion into your marketing strategy. This episode covers everything from creating an engaging brand narrative to the importance of consistent visual storytelling and measuring campaign success. Have a quest...

10 months ago

21 minutes

1000 Ways to Market Your Business

The Rise of Short-Form Video Content

On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Ellie Marchiori, Creative Strategist at Pushing the Envelope. The episode delves into the growing importance of short-form videos in marketing strategies. Tips on developing a solid strategy, consistency, equipment needs, and engaging with the community are shared, along with the significance of understanding platform demographics. Short form video is here to stay, offering valuable, and the two provide ac...

1 year ago

10 minutes

1000 Ways to Market Your Business

Media Training for the Best Possible Interview

On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Yliana Vilella, Communication Specialist at Pushing the Envelope. The episode delves into the essentials of media training. Learn how to prepare for and ace media interviews, the importance of representing your business effectively, and practical tips on planning, preparing, and practicing. Discover best practices for attire, handling unexpected questions, building rapport with journalists, and much more t...

1 year ago

19 minutes

1000 Ways to Market Your Business

Networking for ROI

On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Jay Johnson, owner of Bubba’s Roadhouse and Saloon in Cape Coral, Florida. The episode delves into the importance of networking and community relations for business growth, covering topics like effective networking, community engagement, balancing time commitments, and the impact of charitable involvement. The two also discuss the value of earned media, online networking techniques, and strategies for choo...

1 year ago

17 minutes

1000 Ways to Market Your Business

The Future of PR

On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Mark Gordon, Managing Editor of Business Observer and journalist for nearly 30 years. The episode explores the evolution and future of public relations (PR) and media relations, offers practical tips for working with media, and shares insights into future trends in the PR industry. Have a question or feedback to share? Visit www.getpushing.com or one of our many social media channels. We look forward to he...

1 year ago

18 minutes

1000 Ways to Market Your Business

Storytelling and the Power of Visuals

On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Brian Tietz, a commercial and editorial photographer based in Fort Myers. The two dive into the world of visual storytelling, discussing the power of images in marketing and how to use photos and videos to enhance your brand’s story. Have a question or feedback to share? Visit www.getpushing.com or one of our many social media channels. We look forward to hearing from you. #marketing #business ...

1 year ago

15 minutes

1000 Ways to Market Your Business

The Power of Influencer Marketing

On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Bethany Chadwick Cordero, Digital Marketing & Design Coordinator at PTE. The two discuss how using influencer marketing can help grow your business. The episode explores what influencer marketing actually is, tips and tricks for doing it the right way, and examples of good influencer partnerships. Have a question or feedback to share? Visit www.getpushing.com or one of our many social media channels. W...

1 year ago

12 minutes

1000 Ways to Market Your Business

Leveraging Paid - If You Build It, They Won’t Automatically Come

On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Paige Johnson, Marketing Assistant at PTE and a Meta Certified Media Buying Professional. The two discuss why the saying "if you build it, they will come" doesn't necessarily apply to digital marketing. The episode explores ways to leverage paid strategies to grow your business, including advertising with Meta, LinkedIn campaign management, and Google pay-per-click. Have a question or feedback to share? Vi...

1 year ago

23 minutes

1000 Ways to Market Your Business

Alphabet Soup: ORM and UGC

On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Ellie Marchiori, Digital Marketing Coordinator at PTE. The two discuss ORM and UGC—not alphabet soup, but two important ways to improve your brand and maintain a strong reputation and presence online. The episode dives into what online reputation management and user-generated content are, and strategic ways to use both to help your business. Have a question or feedback to share? Visit www.getpushing.com or...

1 year ago

11 minutes

1000 Ways to Market Your Business

Building Your Marketing A-Team

On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Hannah Ramsey, Client Relations Specialist at PTE. The two discuss how you can build a high-performing marketing team to help grow your business. The episode dives into deciding what marketing model works best for your business, determining what you’re looking for out of marketing, questions you should ask yourself or a marketing partner you’re considering, and more. Have a question or feedback to share? V...

1 year ago

12 minutes

1000 Ways to Market Your Business

Introducing Season 2 of 1000 Ways to Market Your Business

Season 2 of 1000 Ways to Market Your Business is here! In this podcast, Samantha Scott, APR, President of Pushing the Envelope (PTE), a strategic marketing communication firm, takes listeners on a journey of all things marketing. She shares tried and true - and some new - marketing strategies that can help any business grow. In this episode, Scott introduces what listeners can expect in the second season, including building a high-performing marketing team, user-generated content and online ...

1 year ago

1 minute