Blog Writing Basics for Coworking Spaces

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2 Marketers and a Coworking Podcast

Kevin Whelan & Taylor Mason

19 episodes

7 hours ago

Hosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools, insights, and strategies you can use to grow your coworking business.

All content for 2 Marketers and a Coworking Podcast is the property of Kevin Whelan & Taylor Mason and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business,

Entrepreneurship

Blog Writing Basics for Coworking Spaces

2 Marketers and a Coworking Podcast

59 minutes

6 months ago

Blog Writing Basics for Coworking Spaces

Check us out on YouTube

https://youtube.com/@CoworkingMarketing

Download all free tools, templates, and resources from 2 Marketers and a Coworking Podcast 🛠️

https://coworking.marketing/resources

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Connect with Kevin

Website: https://everspaces.com

LinkedIn: https://www.linkedin.com/in/whelankevin/

Connect with Taylor

Website: https://www.talemaker.ca

LinkedIn: https://www.linkedin.com/in/taylor-mason-37a94a58/

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Writing a blog for your coworking space doesn’t need to feel like guesswork—or a waste of time.

It’s one of the simplest, most effective ways to drive traffic, boost SEO, and stay top of mind. But only if you do it right.

In Episode 9 of 2 Marketers and a Coworking Podcast, we get into the blog strategies that actually move the needle—and how to create content that’s sustainable, searchable, and strategic.

We talk about:

Why your blog should serve your business first—not some imaginary reader
What topics matter most based on the intent of your audience
The blog “barbell strategy”—quick-hit content + long-haul SEO plays
Why keyword research is your cheat code (and how to do it in 10 minutes)
What metrics to track besides pageviews
How to know when it’s worth your time (and when it’s not)
Frequency vs potency: how to set a cadence that doesn’t burn you out

Plus:

Kevin breaks down the real ROI of content—even if it doesn’t “go viral”
Taylor shares the framework we use to brainstorm topics for clients
We both talk about the traps we’ve seen (and fallen into) when blogging for coworking

And we’re giving away a free blog writing course to help you get started without overthinking it.

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About 2 Marketers and a Coworking Podcast

Hosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools, insights, and strategies you can actually use to grow your coworking business.

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