Check us out on YouTube

https://youtube.com/@CoworkingMarketing

Download all free tools, templates, and resources from 2 Marketers and a Coworking Podcast 🛠️

https://coworking.marketing/resources

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Connect with Kevin

Website: https://everspaces.com
LinkedIn: https://www.linkedin.com/in/whelankevin/

Connect with Taylor

Website: https://www.talemaker.ca
LinkedIn: https://www.linkedin.com/in/taylor-mason-37a94a58/

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We’re giving away some of our secret sauce, and coworking newsletters are the flavor of the week.

Why?

Most coworking newsletters fall into one of two traps: they're either too salesy (every email is a promo) or too generic (corporate content that could come from anywhere). The best ones do something different.

In Episode 19, we break down what makes a coworking newsletter actually worth opening, including the formula we use with clients and what we've learned from studying the operators doing it right.

We dig into:

• Why big players (we don’t like to name names but… we did) miss the mark with their newsletters, and what indie operators can learn from their mistakes
• The 80/20 rule for multi-location newsletters: 80% centralized brand content that works everywhere, 20% localized to make it feel personal and relevant
• How to segment your list so prospects and members get the same core content but tailored for where they are in their journey (and why one newsletter to everyone usually works better than you think)
• Newsletter ingredients that actually drive engagement, like job boards, member spotlights, event listings, upcoming availabilities, and curated resources, plus how to balance value with promotion
• List hygiene and tagging strategy so you can send hyper-targeted emails based on status, location, and services (plus how to retroactively fix a messy 20,000-person list)
• Frequency vs. quality, plus why monthly is the minimum and how to make every send valuable enough that people actually look forward to opening it
• The books you need to read right now: Nobody Wants to Read Your Sh!t by Steven Pressfield; Jab, Jab, Jab, Right Hook by Gary Vaynerchuk; and Youtility by Jay Baer

Plus, we discuss the newsletters we love, including East Room, The Root, Central Office, Launch Workplaces, Shift Workspaces, 25N, This Week in Coworking (Hector Kolonas), Cat Johnson, and Everything Coworking (Jamie Russo)

To expand on why those newsletters work, we've also put together a video teardown of our favorite coworking newsletters that you can find in our resource center (coworking.marketing/resources)

If you're running a coworking newsletter (or thinking about starting one), this one's packed with tactical insights you can actually use.

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About 2 Marketers and a Coworking Podcast

Hosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools, insights, and strategies you can actually use to grow your coworking business. 

🔔 Hit subscribe to make sure you don't miss an episode.

Check us out on YouTube

https://youtube.com/@CoworkingMarketing

Download all free tools, templates, and resources from 2 Marketers and a Coworking Podcast 🛠️

https://coworking.marketing/resources

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Connect with Jackie

Website: https://pacificworkplaces.com/
LinkedIn: https://www.linkedin.com/in/jaclynlatragna/

Connect with Kevin

Website: https://everspaces.com
LinkedIn: https://www.linkedin.com/in/whelankevin/

Connect with Taylor

Website: https://www.talemaker.ca
LinkedIn: https://www.linkedin.com/in/taylor-mason-37a94a58/

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Managing marketing for 16 locations with a three-person team takes a great strategy. Jackie Latragna has it dialed in, and it's not smoke and mirrors. It's systems, smart delegation, and knowing when to let AI do a lot of the heavy lifting.

Jackie is the CMO of Pacific Workplaces, overseeing coworking centers across California and Nevada. 

And, with her team, she’s increased wins by ~33% year over year while driving down cost per acquisition.

So, how does a lean marketing team manage that many locations and still deliver results? That's what we dug into in Episode 18.

In this one, Jackie breaks down her approach to multi-location marketing:

• How Pac treats each location as an individual "micro market" and why Jackie sits down with every community manager annually to understand what's changed in their specific market
• The meeting structure that keeps everyone aligned, including weekly marketing calls with directors who each oversee 4-5 centers, plus monthly roundtables with all community managers to discuss everything from event planning to member expectations (and how she avoids “death by meetings”)
• How they use AI extensively (including Uniti for sales alongside ChatGPT, Claude, and Perplexity for content) 
• Why Pac deliberately positions centers near courthouses and capital buildings, and how that site selection naturally led them to niche down on attorneys, CPAs, and financial professionals (in turn creating insane member retention of 15 to 20 years)
• How they stay flexible as their markets evolve (San Francisco has been shifting from attorneys to tech startups and AI companies) 
• The budget reallocation strategy that changed everything, including cutting $20k from brand awareness tools like TrustPilot and redirecting it to lead generation, which reduced their cost per acquisition while increasing conversions
• How some directors centralize sales while others have community managers handle it based on what makes geographic sense, and why that flexibility matters when you're managing markets as spread out as San Jose to Las Vegas
• How they balance centralized brand consistency with location-level autonomy, and why getting community managers heavily involved in the marketing process is essential to making it all work

If you're managing multiple locations, trying to scale marketing without scaling headcount, or wondering how to use AI to supercharge your processes and results, this one's for you.

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About 2 Marketers and a Coworking Podcast

Hosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools, insights, and strategies you can actually use to grow your coworking business. 

🔔 Hit subscribe to make sure you don't miss an episode.

Check us out on YouTube

https://youtube.com/@CoworkingMarketing

Download all free tools, templates, and resources from 2 Marketers and a Coworking Podcast 🛠️

https://coworking.marketing/resources

---------------------------------------------------------------------------------------------------------------------------

Connect with Josh

Website: https://cobaltworkspace.com/
Email: josh at cobaltworkspace dot com

Connect with Kevin

Website: https://everspaces.com
LinkedIn: https://www.linkedin.com/in/whelankevin/

Connect with Taylor

Website: https://www.talemaker.ca
LinkedIn: https://www.linkedin.com/in/taylor-mason-37a94a58/

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Most coworking operators lease a space and hope for the best, but Josh Mente has started buying the whole block.

Josh isn't just the founder of Co-Balt Workspace. He's a seasoned real estate investor playing a real-life game of Monopoly in Hampden, one of Baltimore's most eclectic neighborhoods. 

He's buying properties and filling them with businesses that all support each other (including his coworking space) with a long-term real estate play driving the whole strategy.

His approach isn't random. It's calculated, community-focused, and designed to create value on multiple levels at once.

In Episode 17, we dig into how Josh built Co-Balt and the ecosystem around it:

• The community-oriented marketing approach Josh used to embed Co-Balt into Hampden's fabric and build awareness through genuine neighborhood engagement
• How Josh approached building his coworking business with a real estate investor's mindset, thinking in decades rather than quarters
• His "outsourced amenities" model and how Josh's other properties, like Hampden Yards (his beer garden next door to Co-Balt) add extra value for Co-Balt members while also acting as community hotspots
• The trials and tribulations of opening a second location and what Josh has learned about expansion
• How Josh marketed Co-Balt to full capacity with a waitlist, and the levers he can pull when he wants to reactivate his funnel or expand his market if he opens a second location in a new neighborhood
• How and why Josh pivoted away from being the face of his business, and what changed when he let the brand speak for him in the community
• The traditional coworking arbitrage play, plus why Josh always advises coworking operators to buy their spaces whenever possible, and how ownership changes the economics and long-term value creation of the entire model

If you've ever wondered what it looks like to think beyond coworking as just an office space business and use it as part of a bigger real estate and community-building strategy, this one's essential.

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About 2 Marketers and a Coworking Podcast

Hosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools, insights, and strategies you can actually use to grow your coworking business. 

🔔 Hit subscribe to make sure you don't miss an episode.

Check us out on YouTube

https://youtube.com/@CoworkingMarketing

Download all free tools, templates, and resources from 2 Marketers and a Coworking Podcast 🛠️

https://coworking.marketing/resources

---------------------------------------------------------------------------------------------------------------------------

Connect with Kevin

Website: https://everspaces.com

LinkedIn: https://www.linkedin.com/in/whelankevin/

Connect with Taylor

Website: https://www.talemaker.ca

LinkedIn: https://www.linkedin.com/in/taylor-mason-37a94a58/

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What happens when two marketers try to “gotcha” each other with tough questions? Minimal prep, very few notes… just sweat, anxiety, semi-malicious intent, and a few (hopefully decent) analogies.

That’s exactly what went down in Episode 16.

Here are a few of the questions we threw at each other (and a sample of the analogies we leaned on):

💸 How do you measure the ROI of content?
Like an investment account: slow at first, then compounding until the dividends keep paying out.

🎣 Does coworking sell itself, or do you need marketing?
You can’t manufacture demand. You can only capture it. It’s like fishing: if you go to where the fish are already at, you’re more likely to get a bite.

🎹 Why hire a content agency in the age of AI?
AI is like a piano that can play any note. You still need a musician to write a great song.

🧭 Why is a dialled-in strategy essential (vs. random tactics)?
Resources are finite. You don’t want to be “doing marketing” without a market. A strategy helps you allocate your efforts to get the maximum payoff. 

🍝 If content is “subjective,” how do you know if it’s good?
Like a restaurant: people return, bring friends, and leave great reviews when it hits. Bonus note: you need to have a niche. If you go to an Italian restaurant and they only serve curry, it might not hit the mark.

📍 How much of occupancy is marketing vs. location?
Location matters, but being the best-kept secret doesn’t fill offices. Strategy + visibility turn a good product into one people can discover and purchase.

📧 If you could only pick one channel, which one?
Email. It’s like getting a phone number at a bar. You have to put your best foot forward in order to earn it, but once you have it, you’ve got a direct line open with someone who’s expecting to hear from you.

🚫 What’s the most overrated tactic—and what “wisdom” should operators ignore?
We call out the budget-drainers and the advice that sounds good but doesn’t move the needle.

Also, the ongoing analogy arms race is heating up as Taylor finally tries to catch up to Kevin’s game. 

Results may vary. We’ll let you be the judge.

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About 2 Marketers and a Coworking Podcast

Hosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools, insights, and strategies you can actually use to grow your coworking business. 

🔔 Hit subscribe to make sure you don't miss an episode.

Check us out on YouTube

https://youtube.com/@CoworkingMarketing

Download all free tools, templates, and resources from 2 Marketers and a Coworking Podcast 🛠️

https://coworking.marketing/resources

---------------------------------------------------------------------------------------------------------------------------

Connect with Kevin

Website: https://everspaces.com
LinkedIn: https://www.linkedin.com/in/whelankevin/

Connect with Taylor

Website: https://www.talemaker.ca
LinkedIn: https://www.linkedin.com/in/taylor-mason-37a94a58/

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Hot takes. Big ideas. Bold predictions on the future of coworking from some of the leading minds in the industry. That’s what you get when you have Liz Elam and Stormy McBride on the pod. So, if you care about coworking, marketing, hospitality, or the future of the industry, you’re gonna want to watch (or listen) to this one start to finish.

For Episode 16, we sat down with the masterminds behind GCUC to talk about where coworking is going, how they somehow keep putting on events that don’t miss, and how content and community are fueling the ride.

We cover a lot in this one, including:

• How they structure pre- and post-conference content to build FOMO and drive attendance
• The GCUC content marketing flywheel, including podcasts, blogs, reels, quotes, newsletters, and community connection (and how, believe it or not, it’s actually a secondary initiative for them)
• The tools, automations, and AI workflows that power it all
• Why hospitality—not real estate—is the future of coworking
• What expansion into multiple countries taught them about values and adaptability
• The “people over property” mindset that everyone in our industry needs to embrace 
• How coworking operators can work from their playbook to market their spaces more effectively

This one’s for anyone who wants to understand the trajectory of the coworking industry, and learn how to apply conference-caliber marketing to your local space.

Stormy and Liz don’t just run events. They’re building a movement. And in this episode, they’re sharing the strategy behind it.

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About 2 Marketers and a Coworking Podcast

Hosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools, insights, and strategies you can actually use to grow your coworking business. 

🔔 Hit subscribe to make sure you don't miss an episode.

Check us out on YouTube

https://youtube.com/@CoworkingMarketing

Download all free tools, templates, and resources from 2 Marketers and a Coworking Podcast 🛠️

https://coworking.marketing/resources

---------------------------------------------------------------------------------------------------------------------------

Connect with Kevin

Website: https://everspaces.com

LinkedIn: https://www.linkedin.com/in/whelankevin/

Connect with Taylor

Website: https://www.talemaker.ca

LinkedIn: https://www.linkedin.com/in/taylor-mason-37a94a58/

Connect with Hector

This Week in Coworking: https://www.twic.co

Syncaroo: https://syncaroo.com/ 

LinkedIn: https://www.linkedin.com/in/inztinkt/ 

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In this episode, we’re joined by Daenerys of the House Targaryen, the First of… wait, sorry, that’s not right. We’re joined by the one and only Hector Kolonas, Co-Founder of Syncaroo, Founder of Included.io, and the mind behind the coworking industry encyclopedia and newsletter, This Week in Coworking.

This episode has it all:

• A full spectrum of movie and TV references, from Game of Thrones to Futurama and beyond (count ‘em up!)
• Why toilet paper is a legit KPI for member churn in coworking spaces
• The dystopian future of AI and how using it to create sh*tty content is bad for the environment

Plus, Hector shares a wealth of practical insight about:

• Newsletter data, personal branding, and building a flywheel of businesses and marketing tools (even if you didn’t mean to)
• Why most operators don’t actually own their data
• How to think critically about what you’re putting into the world
• How to build systems that reduce noise and amplify signal
• What makes an email worth sending—and how to respect the reader’s time
• What operators should really be measuring (hint: it’s not just open rates)

If you’re running a space, scaling your ops, or thinking about how your content, systems, and services all connect, this one’s worth your time.

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About 2 Marketers and a Coworking Podcast

Hosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools, insights, and strategies you can actually use to grow your coworking business. 

🔔 Hit subscribe to make sure you don't miss an episode.

Check us out on YouTube

https://youtube.com/@CoworkingMarketing

Download all free tools, templates, and resources from 2 Marketers and a Coworking Podcast 🛠️

https://coworking.marketing/resources

---------------------------------------------------------------------------------------------------------------------------

Connect with Kevin

Website: https://everspaces.com

LinkedIn: https://www.linkedin.com/in/whelankevin/

Connect with Taylor

Website: https://www.talemaker.ca

LinkedIn: https://www.linkedin.com/in/taylor-mason-37a94a58/

Connect with Jamie

Website: https://everythingcoworking.com/ 

LinkedIn: https://www.linkedin.com/in/jamierusso/ 

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There’s never been a better time to start a coworking space. The opportunity is massive, and people like Jamie Russo are making the playbook accessible. 

Jamie’s been in the trenches, starting, running, and selling coworking spaces before launching Everything Coworking to help operators build profitable, community-driven businesses from day one.

In Episode 13 of 2 Marketers and a Coworking Podcast, we dig into the strategies for building and marketing a coworking business that works for you and your members.

In this episode, Jamie shares her insight on:

• Why “community” is more than a buzzword and how to make it a real asset (but only after you’ve got a profitable model in place first) 
• The common missteps new operators can avoid with the right guidance
• Balancing financial performance with vibrant culture
• How to think like a marketer, even if you’re not one (and why you need to)
• Why a clear brand matters more than ever in a crowded market

Plus:

• Kevin weighs in on why brand positioning needs to happen before you open your doors
• Taylor speaks on the marketing traps operators fall into and how to dodge them

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About 2 Marketers and a Coworking Podcast

Hosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools, insights, and strategies you can actually use to grow your coworking business. 

🔔 Hit subscribe to make sure you don't miss an episode.

Check us out on YouTube

https://youtube.com/@CoworkingMarketing

Download all free tools, templates, and resources from 2 Marketers and a Coworking Podcast 🛠️

https://coworking.marketing/resources

---------------------------------------------------------------------------------------------------------------------------

Connect with Kevin

Website: https://everspaces.com

LinkedIn: https://www.linkedin.com/in/whelankevin/

Connect with Taylor

Website: https://www.talemaker.ca

LinkedIn: https://www.linkedin.com/in/taylor-mason-37a94a58/

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Push or pull? Muscle or momentum? That’s the foundational choice at the heart of your coworking ad strategy—and it’s one most operators never pause to consider.

In Episode 12 of 2 Marketers and a Coworking Podcast, we welcome Reuben Lau, founder of Spacefully, for a deep dive into Google Ads for flexible workspace brands. Whether you're running Google Ads, thinking about SEO, or just trying to spend smarter, this episode breaks it all down.

In this episode, we talk about:

• The difference between push vs. pull advertising—and why it matters
• Why coworking ads fail when they copy other industries
• How to structure Google Ads for a multi-location strategy
• The biggest mistakes operators make with retargeting
• What AI means for SEO, and how to adapt now
• Why clear messaging beats clever branding every time
• How to balance short-term tactics with long-term strategy

Plus:

• Reuben shares the framework he uses to guide operators through advertising decisions
• Kevin explains why ad fatigue happens sooner than you think
• Taylor talks about how to set realistic expectations for ROI when the funnel is long

If you run Google Ads for your coworking space, you don’t want to miss this one. 

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About 2 Marketers and a Coworking Podcast

Hosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools, insights, and strategies you can actually use to grow your coworking business. 

🔔 Hit subscribe to make sure you don't miss an episode.

Check us out on YouTube

https://youtube.com/@CoworkingMarketing

Download all free tools, templates, and resources from 2 Marketers and a Coworking Podcast 🛠️

https://coworking.marketing/resources

---------------------------------------------------------------------------------------------------------------------------

Connect with Kevin

Website: https://everspaces.com

LinkedIn: https://www.linkedin.com/in/whelankevin/

Connect with Taylor

Website: https://www.talemaker.ca

LinkedIn: https://www.linkedin.com/in/taylor-mason-37a94a58/

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Cat Johnson joins us for Episode 11 to dive into a topic that’s the backbone of coworking—but also one of its strongest marketing advantages: community-building.

If you’ve been in the coworking world a while (or even if you’re just getting into it), you’ve probably heard of Cat. She’s a content strategist, brand community builder, founder of The Lab and Coworking Convos, and the author of The Daily Co.—a book that’s practically required reading in indie coworking circles.

It’s easy to talk about “community” as a warm-and-fuzzy idea. But if you want to stand out in an increasingly competitive market, community can’t just be a vibe—it has to be your strategy.

In this episode, we talk about:

• Why community-building is the “unbuyable” marketing advantage that outlasts paid ads
• How to market authentically when your product is human connection
• The DNA of great coworking brands—and why it’s upstream of community
• How neighborhood marketing turns your space into a local hub
• What community looks like for indie brands vs. big operators
• How to translate member interactions into powerful marketing language
• Why every coworking space should ask: “Who are we without the space?”

Plus:

• Cat shares the journey from record stores to coworking community leadership
• Kevin and Taylor geek out on gardens, germination, and other analogies
• We talk about how even introverts fit into a community strategy

We’re thrilled to have Cat as our first guest—sharing insights you won’t want to miss.

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About 2 Marketers and a Coworking Podcast

Hosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools, insights, and strategies you can actually use to grow your coworking business. 

🔔 Hit subscribe to make sure you don't miss an episode.

Check us out on YouTube

https://youtube.com/@CoworkingMarketing

Download all free tools, templates, and resources from 2 Marketers and a Coworking Podcast 🛠️

https://coworking.marketing/resources

---------------------------------------------------------------------------------------------------------------------------

Connect with Kevin

Website: https://everspaces.com

LinkedIn: https://www.linkedin.com/in/whelankevin/

Connect with Taylor

Website: https://www.talemaker.ca

LinkedIn: https://www.linkedin.com/in/taylor-mason-37a94a58/

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There’s a reason we saved this one for Episode 10! It’s a long, hard, analogy-laden look at marketing strategy for coworking spaces—and a technical glitch means you don’t have to hear Taylor talk for the last 15 minutes of the pod!

Over the last few months, we’ve talked about ads, content, SEO, metrics, and more—but strategy is what ties it all together. This episode is your anchor.

In it, we talk about:

• The difference between business strategy and marketing strategy—and why you need both
• What it really means to be differentiated in your market
• How to be remarkable without resorting to gimmicks
• Why clarity is your strongest competitive advantage
• How to define your audience and know what they actually care about
• The marketing KPIs that should guide your decisions—not just make you feel good
• The real role of brand in a relationship-driven industry like coworking
• When to trust your gut—and when to check the data

Plus:

• Kevin breaks down the core tenets of marketing strategy in the coworking space
• Taylor calls out the things marketers love to overcomplicate
• We both talk through what’s working, what’s not, and what’s next

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About 2 Marketers and a Coworking Podcast

Hosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools, insights, and strategies you can actually use to grow your coworking business. 

🔔 Hit subscribe to make sure you don't miss an episode.

Check us out on YouTube

https://youtube.com/@CoworkingMarketing

Download all free tools, templates, and resources from 2 Marketers and a Coworking Podcast 🛠️

https://coworking.marketing/resources

---------------------------------------------------------------------------------------------------------------------------

Connect with Kevin

Website: https://everspaces.com

LinkedIn: https://www.linkedin.com/in/whelankevin/

Connect with Taylor

Website: https://www.talemaker.ca

LinkedIn: https://www.linkedin.com/in/taylor-mason-37a94a58/

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Writing a blog for your coworking space doesn’t need to feel like guesswork—or a waste of time.

It’s one of the simplest, most effective ways to drive traffic, boost SEO, and stay top of mind. But only if you do it right.

In Episode 9 of 2 Marketers and a Coworking Podcast, we get into the blog strategies that actually move the needle—and how to create content that’s sustainable, searchable, and strategic.

We talk about:

• Why your blog should serve your business first—not some imaginary reader
• What topics matter most based on the intent of your audience
• The blog “barbell strategy”—quick-hit content + long-haul SEO plays
• Why keyword research is your cheat code (and how to do it in 10 minutes)
• What metrics to track besides pageviews
• How to know when it’s worth your time (and when it’s not)
• Frequency vs potency: how to set a cadence that doesn’t burn you out

Plus:

• Kevin breaks down the real ROI of content—even if it doesn’t “go viral”
• Taylor shares the framework we use to brainstorm topics for clients
• We both talk about the traps we’ve seen (and fallen into) when blogging for coworking

And we’re giving away a free blog writing course to help you get started without overthinking it.

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About 2 Marketers and a Coworking Podcast

Hosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools, insights, and strategies you can actually use to grow your coworking business. 

🔔 Hit subscribe to make sure you don't miss an episode.

Check us out on YouTube

https://youtube.com/@CoworkingMarketing

Download all free tools, templates, and resources from 2 Marketers and a Coworking Podcast 🛠️

https://coworking.marketing/resources

---------------------------------------------------------------------------------------------------------------------------

Connect with Kevin

Website: https://everspaces.com
LinkedIn: https://www.linkedin.com/in/whelankevin/

Connect with Taylor

Website: https://www.talemaker.ca
LinkedIn: https://www.linkedin.com/in/taylor-mason-37a94a58/

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Running ads for your coworking space isn’t about throwing budget at a platform and hoping for the best. It’s about knowing where to start, when to expand, and how to spend smarter—so every dollar drives results.

In Episode 8 of 2 Marketers and a Coworking Podcast, we discuss the levers that make ads profitable and the essential elements of a strong coworking ad strategy.

We talk about:

• Why Google search ads are (still) the fastest way to get leads (for now—we see you, AI!)
• The right order for your ad strategy: search, retargeting, prospecting—then everything else
• How much budget you actually need (hint: focus on cost per acquisition, not % of revenue)
• When it’s worth adding Meta, LinkedIn, or Display ads—and when it’s a distraction
• Why retargeting ads give you leverage (and how to do them right)
• The unexpected power of Craigslist and Facebook Marketplace
• Why branding matters when you’re not the cheapest option

Plus:

• Kevin shares the simple rule of thumb for knowing when it’s time to expand
• Taylor asks the “dumb” questions every operator should ask before spending a dime
• We both talk about why ads should sell the feeling of your space—not just square footage

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About 2 Marketers and a Coworking Podcast

Hosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools, insights, and strategies you can actually use to grow your coworking business. 

🔔 Hit subscribe to make sure you don't miss an episode.

Check us out on YouTube

https://youtube.com/@CoworkingMarketing

Download all free tools, templates, and resources from 2 Marketers and a Coworking Podcast 🛠️

https://coworking.marketing/resources

---------------------------------------------------------------------------------------------------------------------------

Connect with Kevin

Website: https://everspaces.com
LinkedIn: https://www.linkedin.com/in/whelankevin/

Connect with Taylor

Website: https://www.talemaker.ca
LinkedIn: https://www.linkedin.com/in/taylor-mason-37a94a58/

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Want to take some of the most time-consuming parts of your coworking business—like nurturing and chasing leads, welcoming new members, or asking for reviews—and put them on autopilot?

Enter: email automations.

In Episode 7, we talk about why email is one of the highest-ROI marketing channels—and how automations help coworking spaces communicate the way people expect to engage today: with timely, relevant touchpoints that guide decisions and build deeper connections.

We cover:

• How to save time by automating manual tasks like lead follow-ups, member onboarding, and review requests
• How to reduce churn and boost retention by staying top of mind with existing members
• Why welcome emails, member onboarding, and Google reviews should be your first automations
• How to increase conversions with personalized, well-timed touchpoints
• Why automations help you build trust by delivering the right message at the right time
• How to use tags, segments, and custom fields to understand your audience better—and market smarter
• What high-performing coworking operators are doing right (and what others are still getting wrong)

Plus:

• We discuss real-world examples of how data from automations can shape marketing strategy
• Why a solid email strategy is worth the effort—and how to make it easier to implement

---------------------------------------------------------------------------------------------------------------------------

About 2 Marketers and a Coworking Podcast

Hosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools, insights, and strategies you can actually use to grow your coworking business. 

🔔 Hit subscribe to make sure you don't miss an episode.

Check us out on YouTube

https://youtube.com/@CoworkingMarketing

Download all free tools, templates, and resources from 2 Marketers and a Coworking Podcast 🛠️

https://coworking.marketing/resources

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Connect with Kevin

Website: https://everspaces.com
LinkedIn: https://www.linkedin.com/in/whelankevin/

Connect with Taylor

Website: https://www.talemaker.ca
LinkedIn: https://www.linkedin.com/in/taylor-mason-37a94a58/

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In Episode 6, Kevin and Taylor unpack what it means to adopt an e-commerce mindset—and the far-reaching marketing benefits that can come from doing so.

This episode explores:

• Why an educated buyer is a happy buyer—and how productizing your services makes your marketing (and sales) way more effective
• How to reduce friction and increase conversions on your site
• How to track your ROI on ad spend 
• Why even premium offerings like team suites benefit from being shoppable
• What high-performing spaces are doing right (and what others are still getting wrong)

This isn’t just about selling online. It’s about building a system that works harder, converts better, and helps your marketing drive more revenue.

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About 2 Marketers and a Coworking Podcast

Hosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools, insights, and strategies you can actually use to grow your coworking business. 

🔔 Hit subscribe to make sure you don't miss an episode.

Check us out on YouTube

https://youtube.com/@CoworkingMarketing

Download all free tools, templates, and resources from 2 Marketers and a Coworking Podcast 🛠️

https://coworking.marketing/resources

---------------------------------------------------------------------------------------------------------------------------

Connect with Kevin

Website: https://everspaces.com
LinkedIn: https://www.linkedin.com/in/whelankevin/

Connect with Taylor

Website: https://www.talemaker.ca
LinkedIn: https://www.linkedin.com/in/taylor-mason-37a94a58/

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If you’re a coworking operator, consultant, or service provider trying to figure out how to actually use AI without losing quality, creativity, or trust—this one’s for you.

In the latest episode, we dig into:

• How AI is changing marketing for coworking spaces and service businesses
• Why better inputs matter more than chasing the latest tools
• Where AI fits into a real marketing strategy (without making your content sound robotic)
• How to avoid the "garbage in, garbage out" trap that’s flooding the internet with junk
• Why the bar for quality is higher now—and how to stay ahead of it
• How to tackle the stigma around using AI without hurting your brand credibility
• Why you still need to know what “good” looks like when you're creating content

Plus:

• Taylor shares the 40/20/40 rule for using AI the right way without losing the human touch
• Kevin explains why subject matter expertise matters more than ever in an AI-driven world
• We both dig into why every AI project needs a clear strategy behind it if you want it to work

As a bonus, we’re giving away a free 4-step prompt architecture—a tool to help you streamline AI content creation based on your strategy and original materials, so you can create high-quality, on-brand blog content faster.

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About 2 Marketers and a Coworking Podcast

Hosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools, insights, and strategies you can actually use to grow your coworking business. 

🔔 Hit subscribe to make sure you don't miss an episode.

Check us out on YouTube

https://youtube.com/@CoworkingMarketing

Download all free tools, templates, and resources from 2 Marketers and a Coworking Podcast 🛠️

https://coworking.marketing/resources

---------------------------------------------------------------------------------------------------------------------------

Connect with Kevin

Website: https://everspaces.com
LinkedIn: https://www.linkedin.com/in/whelankevin/

Connect with Taylor

Website: https://www.talemaker.ca
LinkedIn: https://www.linkedin.com/in/taylor-mason-37a94a58/

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Sir Richard Branson has more social media followers than Virgin does. Cristiano Ronaldo has more followers than all the Premier League football clubs combined.

Why? 

Because people follow people more than they follow brands.

That’s what this week’s episode is all about: why coworking CEOs and founders should get involved in the company's marketing—and how to do it.  

In this episode, we discuss:

• How founder visibility builds trust and credibility 
• Why this matters when your audience is considering a management agreement, signing a lease, buying a franchise, or joining a community
• What types of coworking businesses this works for
• How to measure the ROI of building your profile as a CEO/owner
• What you can do to get involved in the marketing process 

Also: 

• Kevin breaks down the power of just showing up
• We share a few book recommendations that will help you wrap your mind around building your profile as a business leader
• Taylor shares how storytelling plays into category creation
• We both agree that most people are overthinking it—and underutilizing it

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About 2 Marketers and a Coworking Podcast

Hosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools, insights, and strategies you can actually use to grow your coworking business. 

🔔 Hit subscribe to make sure you don't miss an episode.

Check us out on YouTube

https://youtube.com/@CoworkingMarketing

Download all free tools, templates, and resources from 2 Marketers and a Coworking Podcast 🛠️

https://coworking.marketing/resources

---------------------------------------------------------------------------------------------------------------------------

Connect with Kevin

Website: https://everspaces.com
LinkedIn: https://www.linkedin.com/in/whelankevin/

Connect with Taylor

Website: https://www.talemaker.ca
LinkedIn: https://www.linkedin.com/in/taylor-mason-37a94a58/

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If your marketing feels messy (like spaghetti on a wall), duct-taped together, or like a hodgepodge of loosely related activities, this one’s worth a listen.

In Episode 3 of 2 Marketers and a Coworking Podcast, we cracked open Kevin’s proverbial crayon box and drew out the 6 P’s of creating a coworking marketing operating system:

• Places (where everything lives)
• Planning (what’s coming up next)
• Projects (one-time efforts)
• Processes (recurring tasks)
• People (the crayon box)
• Performance (are you getting results?)

We also discuss the primary colours you need in your box of crayons: 

• Strategist/Coordinator
• Content/Comms
• Designer
• Ads + SEO
• Web/Dev/Tech
• Misc: video, print, etc.

  ---------------------------------------------------------------------------------------------------------------------------

  About 2 Marketers and a Coworking Podcast

  Hosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools, insights, and strategies you can actually use to grow your coworking business. 

  🔔 Hit subscribe to make sure you don't miss an episode.

Check us out on YouTube

https://youtube.com/@CoworkingMarketing

Download all free tools, templates, and resources from 2 Marketers and a Coworking Podcast 🛠️

https://coworking.marketing/resources

---------------------------------------------------------------------------------------------------------------------------

Connect with Kevin

Website: https://everspaces.com
LinkedIn: https://www.linkedin.com/in/whelankevin/

Connect with Taylor

Website: https://www.talemaker.ca
LinkedIn: https://www.linkedin.com/in/taylor-mason-37a94a58/

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In this episode, we’re diving into the ten KPIs that matter for coworking spaces—not just the ones that make your dashboard look good, but the ones that help you figure out if your marketing’s doing what it’s supposed to: driving revenue.

Here’s what we cover:

• Weighted cost per new member
• Weighted cost per lead
• Weighted cost per tour
• Marketing budget 
• Lead-to-close ratio
• Website conversion rate
• Churn (and what it tells you about retention + ops)
• Lifetime value 
• Marketing expenses vs new MRR
• Channel performance across ads, SEO, email, and social

More importantly, we tell you what these metrics actually mean for your coworking space.

We also get into the nitty-gritty of how to set and calculate KPIs, what good benchmarks look like, and how to track them over time (spoiler: it’s a spreadsheet, not a fancy tool).

Plus, we talk about:

• Why some marketing impact is real but impossible to measure
• The soup analogy you didn’t ask for but will remember
• Mark Wahlberg, Pilates, and Taylor’s fear of earthquakes

If you’ve ever wondered whether your marketing is working—or just want a better way to measure it—this is the one to listen to.

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About 2 Marketers and a Coworking Podcast

Hosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools, insights, and strategies you can actually use to grow your coworking business. 

🔔 Hit subscribe to make sure you don't miss an episode.

Welcome to the very first episode of 2 Marketers and a Coworking Podcast! 

In this kickoff conversation, we finally hit record on something we've been meaning to do for a while—launch a podcast about all things coworking and marketing. In this episode, we talk about: 

• The purpose behind starting this podcast and why now felt right 
• What makes coworking marketing unique—and how to approach it strategically 
• The pros and cons of outsourcing vs doing it yourself 
• Why done is often better than perfect 
• What's ahead in future episodes 

This is the start of a fun, honest, and hopefully helpful journey into the world of coworking marketing. Whether you’re running a space, supporting one, or just curious about how marketing actually works in this industry, we’re glad you’re here.

Check us out on YouTube: https://youtube.com/@CoworkingMarketing

Connect with Kevin
Website: https://everspaces.com
LinkedIn: https://www.linkedin.com/in/whelankevin/

Connect with Taylor

Website: https://www.talemaker.ca
LinkedIn: https://www.linkedin.com/in/taylor-mason-37a94a58/

---------------------------------------------------------------------------------------------------------------------------

About 2 Marketers and a Coworking Podcast 
Hosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools, insights, and strategies you can actually use to grow your coworking business. 

🔔 Hit subscribe to make sure you don't miss an episode.