Marketing Strategy for Coworking Spaces

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2 Marketers and a Coworking Podcast

Kevin Whelan & Taylor Mason

19 episodes

9 hours ago

Hosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools, insights, and strategies you can use to grow your coworking business.

All content for 2 Marketers and a Coworking Podcast is the property of Kevin Whelan & Taylor Mason and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business,

Entrepreneurship

Marketing Strategy for Coworking Spaces

2 Marketers and a Coworking Podcast

1 hour 4 minutes

5 months ago

Marketing Strategy for Coworking Spaces

Check us out on YouTube

https://youtube.com/@CoworkingMarketing

Download all free tools, templates, and resources from 2 Marketers and a Coworking Podcast 🛠️

https://coworking.marketing/resources

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Connect with Kevin

Website: https://everspaces.com

LinkedIn: https://www.linkedin.com/in/whelankevin/

Connect with Taylor

Website: https://www.talemaker.ca

LinkedIn: https://www.linkedin.com/in/taylor-mason-37a94a58/

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There’s a reason we saved this one for Episode 10! It’s a long, hard, analogy-laden look at marketing strategy for coworking spaces—and a technical glitch means you don’t have to hear Taylor talk for the last 15 minutes of the pod!

Over the last few months, we’ve talked about ads, content, SEO, metrics, and more—but strategy is what ties it all together. This episode is your anchor.

In it, we talk about:

The difference between business strategy and marketing strategy—and why you need both
What it really means to be differentiated in your market
How to be remarkable without resorting to gimmicks
Why clarity is your strongest competitive advantage
How to define your audience and know what they actually care about
The marketing KPIs that should guide your decisions—not just make you feel good
The real role of brand in a relationship-driven industry like coworking
When to trust your gut—and when to check the data

Plus:

Kevin breaks down the core tenets of marketing strategy in the coworking space
Taylor calls out the things marketers love to overcomplicate
We both talk through what’s working, what’s not, and what’s next

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About 2 Marketers and a Coworking Podcast

Hosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools, insights, and strategies you can actually use to grow your coworking business.

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