Metric Soup: Marketing Benchmarks, Budgets, and KPIs

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2 Marketers and a Coworking Podcast

Kevin Whelan & Taylor Mason

19 episodes

7 hours ago

Hosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools, insights, and strategies you can use to grow your coworking business.

All content for 2 Marketers and a Coworking Podcast is the property of Kevin Whelan & Taylor Mason and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business,

Entrepreneurship

Metric Soup: Marketing Benchmarks, Budgets, and KPIs

2 Marketers and a Coworking Podcast

44 minutes

8 months ago

Metric Soup: Marketing Benchmarks, Budgets, and KPIs

Check us out on YouTube

https://youtube.com/@CoworkingMarketing

Download all free tools, templates, and resources from 2 Marketers and a Coworking Podcast 🛠️

https://coworking.marketing/resources

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Connect with Kevin

Website: https://everspaces.com
LinkedIn: https://www.linkedin.com/in/whelankevin/

Connect with Taylor

Website: https://www.talemaker.ca
LinkedIn: https://www.linkedin.com/in/taylor-mason-37a94a58/

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In this episode, we’re diving into the ten KPIs that matter for coworking spaces—not just the ones that make your dashboard look good, but the ones that help you figure out if your marketing’s doing what it’s supposed to: driving revenue.

Here’s what we cover:

Weighted cost per new member
Weighted cost per lead
Weighted cost per tour
Marketing budget
Lead-to-close ratio
Website conversion rate
Churn (and what it tells you about retention + ops)
Lifetime value
Marketing expenses vs new MRR
Channel performance across ads, SEO, email, and social

More importantly, we tell you what these metrics actually mean for your coworking space.

We also get into the nitty-gritty of how to set and calculate KPIs, what good benchmarks look like, and how to track them over time (spoiler: it’s a spreadsheet, not a fancy tool).

Plus, we talk about:

Why some marketing impact is real but impossible to measure
The soup analogy you didn’t ask for but will remember
Mark Wahlberg, Pilates, and Taylor’s fear of earthquakes

If you’ve ever wondered whether your marketing is working—or just want a better way to measure it—this is the one to listen to.

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About 2 Marketers and a Coworking Podcast

Hosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools, insights, and strategies you can actually use to grow your coworking business.

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